Company Description Zicreach is an outbound email platform that blends automation with genuine personalization to help teams engage prospects more effectively. The system sends emails directly from users’ own inboxes, using contextual data from websites and public professional profiles to craft relevant outreach.
This approach allows sales and marketing teams to scale thoughtful communication and increase reply rates while reducing manual effort. Zicreach focuses on enabling efficient, high-quality prospecting for go-to-market teams that prioritize authentic, data-informed interactions.
Role Description The GTM Expert - Cold Email Marketer is a full-time, remote role responsible for designing and executing data-driven outbound email campaigns that support Zicreach’s go-to-market strategy. This role involves identifying and segmenting target audiences, crafting personalized email sequences, and optimizing messaging based on performance metrics.
The person in this position will continuously test subject lines, copy, and sending strategies, and collaborate with sales and marketing stakeholders to align outreach with pipeline goals. Daily activities include prospect research, list building, campaign setup in the platform, monitoring deliverability and response rates, and iterating on campaigns to improve conversion and customer acquisition.
Qualifications
Demonstrated expertise in cold email marketing, including campaign design, copywriting, and A/B testing for outbound sequences.
Experience with go-to-market strategy, lead generation, and sales development processes in B2B environments.
Strong skills in prospect research, audience segmentation, and personalization using data from websites and professional profiles.
Ability to analyze campaign performance metrics (open rates, reply rates, conversions) and make data-informed optimization decisions.
Familiarity with email deliverability best practices, inbox reputation management, and compliance with relevant regulations.
Excellent written communication skills, with the ability to adapt tone and messaging to different buyer personas and industries.
Comfort working with CRM and marketing tools, and collaborating remotely with cross-functional teams.
Self-directed, organized, and able to manage multiple campaigns simultaneously in a fast-paced, results-oriented environment.
Previous experience in SaaS, sales engagement, or marketing technology is a plus.
Bachelor’s degree in Marketing, Business, Communications, or equivalent professional experience preferred.