Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.
Channel Impact is seeking an experienced GSI Partner Marketing Manager to join our winning team. In this role, you will develop and execute joint marketing programs with strategic Global System Integrator partners for our client to drive awareness, demand, pipeline, and revenue growth. The ideal candidate is a strategic, hands-on B2B partner marketer with experience building strong GSI relationships and turning joint business priorities into measurable marketing programs.
This is a full-time, salaried position with benefits, for a remote worker within the U.S. or Canada.
What you will be doing:
- Develop and execute integrated marketing plans with assigned GSI partners aligned to joint business and revenue priorities.
- Build joint go-to-market campaigns that drive awareness, demand generation, pipeline, and customer engagement.
- Partner closely with GSI Partner Sales and alliance teams to identify priorities and translate them into actionable marketing programs.
- Develop joint messaging, campaigns, content, customer stories, webinars, and digital marketing initiatives.
- Plan and execute partner events, executive engagements, industry conferences, workshops, and field programs.
- Collaborate with field marketing and Sales to activate GSI programs within priority accounts, industries, and regions.
- Support joint solution and industry-focused campaigns in partnership with Product Marketing and GSI stakeholders.
- Manage MDF and other partner marketing investments, ensuring funds are aligned with strategic priorities and measurable outcomes.
- Manage program budgets, purchase orders (POs), procurement processes, agencies, and vendors.
- Develop program plans, calendars, timelines, and deliverables across multiple GSI initiatives.
- Build strong relationships with internal stakeholders and partner marketing teams.
- Track campaign performance, leads, pipeline sourced/influenced, partner engagement, and ROI.
- Provide regular reporting and recommendations to Sales, Partner, and Marketing leadership.
- Identify opportunities to scale successful programs across additional partners, regions, and markets.
What you bring:
- 5+ years of B2B technology marketing experience, preferably within partner, alliance, channel, or field marketing.
- Experience working with Global System Integrators, strategic alliances, or large technology partners.
- Strong understanding of partner go-to-market strategies and joint demand-generation programs.
- Demonstrated ability to develop marketing programs that contribute to pipeline and revenue growth.
- Experience working closely with Partner Sales, Alliance Managers, and executive stakeholders.
- Experience managing partner events, executive programs, digital campaigns, and integrated marketing initiatives.
- Experience managing MDF, marketing budgets, POs, procurement, and vendor relationships.
- Strong project management skills with the ability to manage multiple partners and programs simultaneously.
- Ability to navigate large, matrixed organizations and influence stakeholders without direct authority.
- Strong analytical skills with experience measuring campaign performance and marketing ROI.
- Excellent written, presentation, and communication skills.
- Experience with Salesforce, marketing automation, partner marketing platforms, and project management tools preferred.
- Ability to travel for partner meetings, events, and programs as needed.
Our Benefits:
- Competitive compensation commensurate with experience
- Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
- Flexible paid time off
- Paid holidays
- 401k & Company Match
- Learning & Development Stipend
- Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
5+ years B2B technology marketing experience, preferably partner/alliance/channel/field marketing; experience with Global System Integrators; strong project management, analytical, and communication skills; ability to travel for partner meetings and events.
Key Responsibilities
- developing marketing plans
- executing campaigns
- managing partner programs
Skills & Tools
Salesforce, marketing automation, partner marketing platforms, project management tools
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States or Canada
- Languages: English
Benefits
- 401k matching
- Generous paid time off
- Tuition reimbursement
- Retirement plan
About Channel Impact
A channel specialty firm helping companies achieve route-to-market success through partnering. — Industry: Consulting Services