Software Guidance & Assistance, Inc., (SGA), is searching for a
Field Marketing Mgr
for a
contract
assignment with one of our premier
Human Resources
clients in
Dublin, CA
. This role will be remote (west coast hours).
Responsibilities
Responsible for driving pipeline and revenue growth within an assigned region (East or West) through localized field marketing, events, partnerships, and regionally aligned demand programs. This role serves as the primary marketing point of contact for Regional Heads and Area leaders, translating national campaigns, account ‐ based strategies, and brand initiatives into locally relevant, sales ‐ aligned execution. The Manager partners closely with Sales, Demand Generation, and central Marketing teams to deliver field programs that support regional revenue targets while maintaining consistency with the TriNet brand.
Regional Pipeline & Revenue Support
Own regional field marketing contribution to pipeline and revenue, supporting regional and area ‐ level sales targets
Act as the primary marketing liaison for Regional Heads and Area sales leaders, aligning marketing efforts to regional priorities and forecasts
Participate in territory planning, target account discussions, and pipeline reviews, providing marketing input and insights
Local Region Strategy & Execution
Develop and execute local region marketing plans that align to sales goals, priority segments, competitive dynamics, and market conditions
Translate national campaigns and account ‐ based marketing programs into effective, localized strategies and execution
Adjust messaging and activation approaches to address local buyer needs while preserving brand consistency
Field Events & Campaign Activation
Execute and support regional and local events, including partner events, community activations, field programs, and sales ‐ supported experiences
Partner with Events, Demand Generation, and Content teams to ensure event messaging, promotion, and follow ‐ up align to pipeline goals
Gather regional insights from events and campaigns to inform optimization and future planning
Community & Partner Marketing
Build and support local community partnerships, sponsorships, and co ‐ marketing initiatives with TriNet partners, brokers, and associations
Activate partner and community programs that strengthen TriNet's regional presence and credibility
Brand & Messaging Alignment
Ensure consistent TriNet brand and messaging across all regional programs, events, and partnerships
Apply national positioning and creative frameworks with local relevance and market nuance
Insights, Feedback & Optimization
Provide regional insights on campaign performance, market dynamics, and competitive activity to central marketing teams
Track and assess the effectiveness of regional field marketing efforts against pipeline and engagement objectives
Support continuous improvement through feedback loops with Sales, Demand Generation, and Events teams
Performs other duties as assigned
Complies with all policies and standards
Required
Skills
Bachelor's Degree marketing, marketing management or related field or equalvant experience.
Typically 6+ years Experience in field marketing, regional marketing, demand generation, or related B2B marketing roles preferred
Travel Requirements: Up to 25%
Experience partnering directly with sales teams to support pipeline and revenue outcomes
Strong understanding of field marketing and localized demand generation
Ability to translate national strategy into effective regional execution
Comfortable engaging with senior sales stakeholders and influencing without authority
Strong communication, organization, and project management skills
Analytical mindset with the ability to assess performance and apply insights to improve results
Adaptability in fast ‐ paced, regionally diverse market environments
By applying for a job with SGA, you agree to allow SGA to process your application for this and future opportunities in accordance with our Privacy Policy. Also, to ensure timely processing, you agree to be contacted by our AI recruiter via email, text, or phone. Message frequency varies and data rates may apply, but you can reply STOP to any SMS message to opt-out of texts and may contact SGA at info@sgainc.com to opt-out of AI communications. The choice not to engage with AI will not adversely impact your consideration for placement. AI is not used to make any hiring determinations.
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business.
Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com/ .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company EEO page to request an accommodation or assistance regarding our policy.