Position Summary
The Field Marketing Manager is responsible for building and executing marketing programs that grow DataSpring’s visibility, credibility, and engagement in priority market segments. This role turns growth marketing strategy into targeted, audience-driven programs that create awareness, build trust, and deliver measurable business impact.
A key focus of this role is expanding DataSpring’s presence with clinician, provider, and health system audiences. The Field Marketing Manager brings the market perspective into marketing planning, identifies where DataSpring can show up with greater relevance, and builds the programs that connect audience needs to the value DataSpring delivers across the healthcare ecosystem.
This role also supports reattestation work by helping develop and activate provider-facing education, engagement, and communications that encourage timely and accurate participation.
This is a highly collaborative role that works across marketing, sales, and product teams to translate strategy into execution.
The Field Marketing Manager is a full-time, remote, exempt position and reports to the Director, Growth Marketing.
This position will require the ability to travel up to 35-50% of the time.
Specific Responsibilities
Strategy & Program Development
- Build annual and quarterly field marketing plans that raise DataSpring’s visibility in priority market segments.
- Translate growth marketing strategy into audience-specific programs tied to business, brand, and go-to-market priorities.
- Identify the segments, channels, and moments where DataSpring can create the greatest market impact.
- Design programs that carry audiences from awareness through education, engagement, and action.
Audience & Market Engagement
- Grow DataSpring’s presence with clinician, provider, health system, and other healthcare audiences.
- Develop education and market-facing programs that make DataSpring’s value clear, relevant, and easy to act on.
- Support provider attestation and reattestation initiatives through targeted education, engagement, and communications.
- Surface opportunities for thought leadership, partnerships, events, and webinars that build credibility in the market.
- Establish repeatable engagement models that sustain visibility and trust over time.
Campaign Activation & Execution
- Lead end-to-end execution of field activations, including campaigns, education programs, digital marketing, events, webinars, and partner-led initiatives.
- Coordinate workstreams across channels and keep programs on scope, on schedule, and on budget.
- Ensure field programs are fully integrated into broader growth campaigns and consistent with brand and messaging standards.
- Build the project plans, timelines, and briefs that keep cross-functional partners aligned and accountable.
Cross-Functional Collaboration
- Work with Product Marketing to translate DataSpring’s value proposition into messaging that resonates with target audiences.
- Partner with Marketing Communications and Brand & Web on content, campaign assets, and digital experiences.
- Align with Sales, Product, Customer Success, Partnerships, and Analytics on targeting, engagement, and follow-up.
- Bring market and audience insight back into planning to sharpen segmentation, messaging, and future campaigns.
Performance & Optimization
- Set clear goals, KPIs, and success measures for every program in partnership with Growth Marketing and Analytics.
- Report on reach, engagement, campaign influence, and pipeline contribution.
- Lead post-program debriefs and turn findings into concrete improvements.
- Use data, audience feedback, and market signals to continually refine channels, messaging, and investment.
Skills
- Proven ability to turn business objectives into field marketing plans that produce measurable results.
- Exceptional project management and organizational skills, with the ability to run multiple initiatives at once.
- Working command of integrated marketing channels, including digital, email, content, webinars, events, partnerships, and sales enablement.
- Skilled at developing messaging that connects audience needs to clear business value.
- Strong interpersonal and communication skills, with a track record of building alignment across teams.
- Curiosity to build deep knowledge of DataSpring solutions, healthcare audiences, and market dynamics.
- Analytical mindset with the ability to interpret performance data and act on it.
- High attention to detail and strong ownership of timelines, dependencies, and follow-through.
- Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint. Experience with CRM, marketing automation, ABM, webinar, or analytics platforms preferred.
Experience and Education
- 5+ years of experience in field marketing, growth marketing, campaign marketing, or a related marketing discipline.
- Experience building and executing integrated marketing programs for B2B, healthcare, or technology audiences.
- Demonstrated success working cross-functionally with sales, product, and marketing teams.
- Healthcare, health technology, data, or SaaS experience strongly preferred.
- A bachelor’s degree or equivalent experience required.
Who We Are
DataSpring is the trusted data connector at the core of healthcare. For more than 25 years, we have powered the industry with the largest and most complete healthcare data foundation in the U.S., including more than 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, DataSpring helps healthcare operate more efficiently, accurately, and with greater confidence.
What You Get
At DataSpring, you will do meaningful work at the intersection of healthcare, data, and technology, helping solve complex problems that make the healthcare system work better. You will collaborate with experienced professionals who care deeply about accuracy, trust, and meaningful impact in a fully remote environment.
DataSpring offers competitive compensation and a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage, a 401(k) with company contributions and matching, paid parental leave, tuition assistance, and generous paid time off. We are committed to investing in our people and supporting professional growth over time.
Equal Opportunity Employer
DataSpring is proud to be an equal opportunity employer and is committed to fostering a workplace where all individuals are valued, respected, and empowered.
Employment decisions at DataSpring are made without regard to race, color, religion, sex, national origin or ancestry, age, marital status, disability, protected veteran status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, source of income, place of residence, or any other characteristic protected by law. DataSpring does not tolerate unlawful discrimination or harassment of any kind.
Applicants have rights under the Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and the Employee Polygraph Protection Act (EPPA). If you need a reasonable accommodation to apply for a posted position, please contact the DataSpring People & Culture team at Careers@dataspring.org or 202-517-0436.
The pay range for this role is:
135000.00 - 150000.00 USD per year (Remote (United States))
Requires 5+ years in field, growth, or campaign marketing; integrated B2B, healthcare, or technology program experience; cross-functional collaboration; Microsoft Office proficiency; and a bachelor's degree or equivalent experience.
Key Responsibilities
- developing programs
- activating campaigns
- analyzing performance
Skills & Tools
Microsoft Office Suite, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, CRM, marketing automation, ABM, webinar, analytics platforms
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Salary: USD 135,000 – 150,000 / year
- Languages: English
Benefits
- 401k matching
- Generous paid time off
- Tuition reimbursement
- Retirement plan
- Generous parental leave
About DataSpring
A healthcare data connector that improves how essential information flows across the healthcare system. — Industry: Healthcare