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Job title: Events Manager - APAC Regulatory Services
Reports to: Head of APAC Marketing - Regulatory Services
Purpose of the role:
The Events Manager – APAC Regulatory Services will play a key role in driving the growth and success of BSI’s event portfolio — including in-person, hybrid, and virtual events. This role focuses on increasing event participation, maximising lead generation, and ensuring high-quality event execution that enhances brand engagement and supports the organisation’s overall marketing goals.
The successful candidate will take ownership of planning, managing, and delivering both BSI-hosted and third-party events, ensuring all activities meet BSI’s compliance standards, quality benchmarks, and best practices.
Key Responsibilities & Accountabilities:
Event Planning & Execution
- Plan, coordinate, and deliver high-quality events from concept through to completion, ensuring an excellent attendee experience.
- Manage event logistics, budgets, and vendor relationships to deliver cost-efficient and compliant events.
- Oversee administrative processes, including purchase orders, invoice management, and budget tracking.
- Collaborate with the Global Events team to maintain accurate records and event databases.
- Provide on-site support and coordination for key events as required.
- Lead cross-functional event projects, ensuring clear communication, stakeholder engagement, and alignment throughout the event lifecycle.
- Manage and maintain event-related materials, inventory, and assets (e.g., booths, roll-up banners, merchandise, etc.).
Campaign Planning & Delivery
- Work with the Marketing Managers, Marketing Executives, Technical Experts and Events Managers to plan, schedule and deliver a year-round calendar of event campaigns.
- Develop and execute integrated marketing campaigns to drive event awareness, registrations, and engagement across the marketing mix, including email, content, social, PR, ads, and trade media, tailored to event promotion.
- Create compelling content and assets for event promotion (landing pages, registration forms, promotional materials, collateral).
Measurement & Analysis
- Track and analyse event performance metrics (registrations, attendance, leads, conversions).
- Use analytics tools (CRM, Google Analytics, Pardot, LinkedIn Ads, etc.) to evaluate events and campaigns effectiveness and optimise future event marketing activities and identify opportunities for improvement.
- Gather, analyse, and communicate event outcomes, attendee feedback, and key insights to Marketing, Events, Sales, and RS teams to inform future event planning and continuous improvement.
Communication & Collaboration
- Foster cross-functional collaboration to ensure alignment and consistency in event messaging and execution.
- Share event learnings, outcomes, and best practices across the business to foster continuous improvement.
- Stay informed on new event marketing trends, tools, and best practices to enhance campaign delivery.
Language Requirements
- Native speaker of Korean, Excellent level of written and spoken Business English; Mandarin Chinese and/or Japanese advantageous.
Travel Requirements
- Up to 20% travel may be required to support event delivery.
Knowledge and Experience (e.g. Type, level):
- 5+ years’ experience executing marketing campaigns with a strong focus on events, event management .
- Proven experience in lead generation and campaign management across digital and offline channels.
- Experience working within large, global, matrixed organisations
- Experience working with event organisers and supporting event logistics
- Strong written and verbal communication skills
- Proficiency in marketing tools such as Pardot, CMS, CRM, Google Analytics, and LinkedIn Ads.
Skills and Abilities(e.g. Teamwork,IT, Communication,Relationships):
- Strong organisational, project management, and analytical skills
- Excellent attention to detail
- Collaborative team player with strong relationship-building skills
- Results-oriented and proactive, with the ability to adjust campaigns based on performance insights.
Personal Qualities /Aptitudes(e.g. Initiative, flexibility,commitment, reliability):
- Resilient, curious, and energetic
- Engaging communicator with a “can-do” attitude
- Self-motivated, well-organised, and proactive
- Strong team player.
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About Us
BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.
5+ years event marketing experience; native Korean and excellent business English; proficiency in Pardot, CMS, CRM, Google Analytics, LinkedIn Ads; up to 20% travel; strong project management and communication skills.
Key Responsibilities
- planning events
- executing campaigns
- analyzing performance
Skills & Tools
Pardot, CMS, CRM, Google Analytics, LinkedIn Ads
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — Korea
- Languages: Korean, English
About BSI Group
A business improvement and standards company that builds trust and enhances lives. — Industry: Consulting Services