About the position
Zensurance is seeking a HubSpot-expert Email Marketing Manager to lead their communication strategy for a database of over 500,000 contacts. This role involves managing high-volume, highly segmented email journeys for diverse SMB industries, acting as the architect of the customer lifecycle. The ideal candidate is an analytical marketer skilled in HubSpot/Salesforce automation, high-converting creative, A/B testing, experimentation, and personalizing customer experiences at scale. This is a 12-month parental leave contract position.
Responsibilities
• Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.
• Ensure precise targeting by managing schedules, automation, and effective audience segmentation.
• Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.
• Write high-converting copy and collaborate on visually effective email templates and layouts.
• Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.
• Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.
• Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.
• Identify and implement practical AI applications to improve marketing effectiveness and personalization.
Requirements
• 5+ years in email-focused marketing roles.
• Strong, recent hands-on experience with both HubSpot and Salesforce.
• Ability to manage the full campaign lifecycle from initial planning through launch.
• Deep understanding of automation, customer journey orchestration, and list health.
• Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce).
• Demonstrated ability to translate campaign data into improved conversion rates.
• Strong copywriting expertise with an eye for design and template structure.
• A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.
Benefits
• Remote-first setup
• Home office allowance
• Top-tier tech: "Office in a box" with all necessary tech equipment
• Half days before public holidays
• Flexible health and dental plans for families, including mental health support
• Health & personal spending accounts
• Parental leave top-up
• Education assistance reimbursement for courses, conferences, books, and memberships
• Opportunities to learn from industry experts and grow your career
• Weekly Friday huddles
• Virtual & in-person team-building events