Overview:
SOFTSWISS is hiring an Email Marketing Specialist to join our Marketing team. You’ll manage email campaigns and lifecycle communications in HubSpot, helping us nurture leads, support marketing and sales activities, and improve engagement across international markets.
Purpose of the role:
You will manage and further develop SOFTSWISS’ email marketing channel, delivering targeted campaigns and lifecycle communications that engage leads, support marketing and sales goals, and contribute to pipeline growth. You will further improve segmentation, automation, personalisation, testing, and performance tracking to make email communications more relevant and effective across international markets.
Key responsibilities:
Plan, set up, and launch email campaigns in HubSpot Marketing Hub, including newsletters, product updates, event and webinar campaigns, nurture sequences, and follow-up communications.
Build and manage automated workflows and nurture sequences based on lifecycle stage, engagement, product interest, geography, and other relevant criteria.
Collaborate with Product Marketing, Brand, Content, Design, Growth Marketing, and BizDev teams to plan and execute campaigns.
Ensure email messaging, content, CTAs, and templates are aligned with campaign objectives and brand guidelines.
Run A/B tests across subject lines, content, CTAs, timing, and campaign formats to improve engagement and conversion.
Track and analyse email performance, including delivery rate, open rate, CTR, CTOR, conversion rate, unsubscribe rate, and contribution to MQL/SAL generation.
Maintain database quality, deliverability, and GDPR compliance across email activities.
Prepare regular performance reports and turn insights into practical recommendations.
Continuously improve email templates, automation, processes, and overall channel effectiveness.
Required Experience:
Russian language B2+
English language B2+
2–4+ years of experience in email, CRM, lifecycle, or marketing automation, preferably in B2B, SaaS, or technology.
Hands-on experience with HubSpot Marketing Hub, including email campaigns, lists, segmentation, workflows, and reporting.
Strong understanding of email marketing funnels, lead nurturing, and lifecycle communications.
Experience working with marketing and sales funnels and CRM data.
Strong analytical skills with the ability to translate campaign data into actionable improvements.
Understanding of email deliverability, database hygiene, and GDPR requirements.
Good project management skills and the ability to manage several campaigns simultaneously.
Nice to have:
Experience working with complex B2B products and international markets.
Experience with lead scoring and HubSpot CRM.
Knowledge of email personalisation and dynamic content.
Experience developing lifecycle strategies across different customer or lead segments.
Our Benefits:
Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upscaling, internal workshops, and participation in professional conferences and corporate events
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