The Impact of an Education Services Manager at Coupa:
Coupa is looking for a visionary, AI-forward Certification & Credentialing Leader to design, build, and scale our next-generation certification and credentialing programs. In this high-impact role, you will transition our ecosystem from basic training verification to industry-standard, legally defensible certifications that validate real-world readiness, accelerate product adoption, and drive immense value across our global network of customers, partners, and employees.
Reporting directly to the Sr. Director, Learning Products, Portfolio, GTM & Credentialing, you will lead the charge in establishing a world-class framework utilizing modern testing technologies like Certiverse and Accredible. If you thrive in a fast-paced, agile environment, have a passion for skills-first learning, and love leveraging cutting-edge AI to scale program operations, we want you on our team.
What You’ll Do
- Next-Gen Strategy: Define and execute the overarching vision, strategy, and roadmap for Coupa’s tiering certification structure aligned with Go-to-Market (GTM) objectives.
- Tiered Credentials: Manage and mature our three-tiered credentialing architecture:
- Certifications: Role-based, persona-driven, proctored, and competency-driven credentials with a 2-year expiration and recertification requirement.
- Micro-certifications: Skill-based, un proctored credentials targeting specific platform capabilities and technical modules.
- Certificates of Completion: Non-exam milestones recognizing formative course completion and participation.
- High-Fidelity Exam Creation using Certiverse: Lead the end-to-end design, blueprinting, beta testing, and psychometric validation of exams to ensure scientific integrity and fairness.
- Job Task Analysis (JTAs): Partner closely with internal and external Subject Matter Experts (SMEs) and stakeholders to conduct formal JTAs and align assessments with real-world customer personas.
- Legally Defensible Exams: Build highly reliable testing mechanisms that eliminate candidate frustration and provide trusted market relevance.
- Certiverse Optimization: Own the primary relationship, sandbox testing, and deployment of Certiverse to significantly accelerate content cycles, crowdsource exam creation, and scale secure testing.
- Secure AI Proctoring: Maintain and monitor a flexible, 24/7 on-demand AI proctoring experience allowing global candidates to test securely from anywhere.
- Digital Badging: Manage the automation and delivery of digital badges through Accredible, ensuring streamlined certification renewals, community tagging, and directory listings.
- Operational Excellence: Track critical program KPIs, including registration volume, pass/fail rates, renewal data, and financial ROI.
- AI-First Content Acceleration: Actively design and deploy AI prompts and utilities (e.g., Gemini/ claude) to generate exam metadata, tag catalog structures, and pre-test content clarity.
- Agile Adaptability: Embrace an Agile development methodology over rigid, traditional instructional design formats to ensure rapid prototyping and quick responses to SaaS product updates.
Strategic Leadership & Framework Design
Exam Architecture:
Platforms, Badging & Operations
AI Innovation & Agile Delivery
What You Will Bring to Coupa
- SaaS Background: 5+ years of experience directing or leading credentialing, certification, or psychometric exam development programs within a high-growth Enterprise SaaS environment.
- Modern Testing Tools: Proven experience leveraging Certiverse (or equivalent rapid exam development platforms) and Accredible (or equivalent badging platforms Credly).
- Psychometric Acumen: Deep understanding of testing standards, including blueprinting, cut-score studies, beta testing analytics, and item writing techniques.
- AI and Digital Literate: Forward-thinking experience integrating AI tools (e.g., large language models/Gemini) into business workflows to automate tagging, item generation, or reporting.
- Fast-Paced Execution: A strong bias for action with demonstrated experience working in Agile project environments (e.g., Asana-driven sprint cycles).
- Communication & Collaboration: Exceptional stakeholder management skills to influence cross-functional teams spanning Product, Partner Enablement, and Customer Success.
- Education: Bachelor’s or Master’s degree in Industrial-Organizational Psychology, Educational Measurement, Instructional Design, or a related field with equivalent practical credentialing experience.
Originally posted on