About Natulim
Natulim is a fast-growing European brand of eco-friendly cleaning products. Our ambition is to become the leading eco-cleaning brand in Europe, building a strong, innovative and consumer-centric DTC brand.
Our flagship product, biodegradable laundry detergent sheets, offers a simpler and more sustainable alternative to traditional laundry detergents.
We currently operate across several European markets, and our growth is driven by a DTC, data-driven and highly performance-oriented approach, combining Shopify, acquisition, content, CRM and a culture of continuous experimentation.
We are a young, international and remote-first team, where everyone has a high level of autonomy and ownership. We are now looking to accelerate our growth in the Czech Republic, a strategic market for Natulim.
The Role
We are looking for a highly creative, performance-driven and business-oriented person to lead Natulim's growth in the Czech market.
The main growth engine for the market will be creating, testing and optimizing our advertising creatives. We are therefore looking for someone who can turn consumer insights into creative angles, advertising concepts and content that drives sales.
You will combine creativity and data analysis: understanding what works, identifying why it works, developing new hypotheses and continuously evolving our creative system.
We are not simply looking for someone who can manage an ecommerce business. We are looking for someone who can deeply understand the Czech consumer, identify new communication angles and turn creativity into business growth.
Your Responsibilities
Creative Strategy & Performance Ads
Regularly analyze campaign and creative performance to identify the angles, hooks, formats and messages that drive results.
Identify new creative opportunities based on data, consumer insights, trends, competitors and Czech culture.
Develop new creative hypotheses and propose new advertising concepts.
Create creative briefs and collaborate with internal teams, creators and partners to produce new ads.
Develop and test different angles, hooks, formats, messages and value propositions.
Identify the elements that make a creative successful and turn learnings into new iterations.
Gradually build a scalable creative system capable of continuously generating new ideas and creatives.
Stay up to date with DTC brands, social media trends and new creative approaches in the Czech market.
Work closely with the Paid Media team to turn creative insights into profitable growth and acquisition.
Growth & Performance
Track key acquisition and performance KPIs: CAC, ROAS, CPA, CTR, CVR, AOV, LTV, etc.
Understand the relationship between creative performance, acquisition and ecommerce conversion.
Identify funnel friction points and propose actions to improve overall performance.
Prioritize initiatives based on their potential business impact.
Analyze the performance of the Czech market and turn data into concrete recommendations.
Test, learn, iterate and scale the initiatives that work.
E-commerce & CRO
Own and optimize the Shopify customer experience for the Czech market.
Identify opportunities to improve conversion rate, AOV and revenue.
Manage and optimize products, collections, promotions, bundles, product pages and landing pages.
Propose and coordinate experiments and A/B tests.
Identify friction throughout the customer journey and work with the relevant teams to solve it.
Ensure an excellent user experience, particularly on mobile.
CRM & Retention
Coordinate CRM campaigns and automations in Klaviyo.
Ensure consistency between acquisition campaigns and the customer journey.
Identify opportunities to improve retention, reactivation and LTV.
Collaborate with the relevant teams to maximize the value generated by each customer.
Czech Market Development
Develop a deep understanding of the Czech consumer, their needs, objections and purchasing habits.
Adapt messaging, creatives and value propositions to the Czech market.
Identify new growth opportunities and help establish Natulim as a leading brand in the Czech Republic.
Develop a strong understanding of the local market, competitors and cultural specificities.
Work autonomously while collaborating closely with the central team based in Spain.
About You
Experience in DTC ecommerce, Growth, Creative Strategy, Performance Marketing or a similar environment.
Strong creative mindset and the ability to generate ideas, angles and advertising concepts.
Experience creating, testing or optimizing digital advertising creatives.
Strong understanding of Meta Ads and the main Performance Marketing channels.
Ability to analyze performance and turn data into creative and business insights.
Strong understanding of key KPIs such as CAC, ROAS, CTR, CVR, AOV and LTV.
Hands-on experience with Shopify or another ecommerce platform, ideally in a DTC environment.
Strong interest in CRO, UX and funnel optimization.
Experience with CRM and ideally Klaviyo.
Ability to work in a hands-on, autonomous and highly ownership-driven environment.
Entrepreneurial mindset and ability to thrive in a fast-paced and constantly evolving environment.
Native Czech speaker and professional English.
Spanish is a plus, but not required.
What Will Make You Stand Out
A genuine obsession with creativity and ideas that sell.
Experience in DTC, startups or high-growth brands.
Experience creating UGC content, social media ads or running creative testing frameworks.
Ability to move quickly from idea → concept → test → learning → iteration.
Strong analytical thinking without losing your creative mindset.
Experience launching, developing or growing a local market.
Deep understanding of the Czech consumer, culture and market dynamics.
What We Offer
Full remote work with a flexible working environment and the autonomy to organize your work.
High ownership and impact: you will have the opportunity to take full ownership of the Czech market and directly influence its growth.
A key role in a high-growth company with an ambitious international expansion plan.
A young, international and collaborative team working across different European markets.
A fast-paced and entrepreneurial environment where ideas are encouraged and tested quickly.
Real responsibility from day one, with the freedom to make decisions and implement new initiatives.
The opportunity to build and shape a market from the ground up, rather than simply managing an already established operation.
Close collaboration with the central team in Spain across Growth, Paid Media, Creative, Ecommerce and CRM.
A culture focused on experimentation, learning and continuous improvement.
Competitive compensation, aligned with experience and responsibilities.
The opportunity to grow professionally alongside a rapidly expanding European DTC brand.
Join our mission! We’re waiting for you!
Experience in DTC ecommerce, growth, creative strategy, or performance marketing; digital advertising, Shopify, CRO, CRM, KPI analysis, native Czech, and professional English required.
Key Responsibilities
- analyzing campaigns
- developing creatives
- optimizing ecommerce
Skills & Tools
Shopify, Klaviyo, Meta Ads
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time, Contract
- Workplace: Remote — Czech Republic
- Languages: Czech, English
About Natulim
A European direct-to-consumer brand offering eco-friendly cleaning products. — Industry: Retail and Wholesale