Role Description The Director Digital Asset Strategy is a full-time remote role responsible for shaping and executing Alliance Venture’s overall digital asset vision and roadmap. This role leads the development of strategies for digital channels, content, and media assets, ensuring they align with business goals, brand positioning, and portfolio company needs.
Day-to-day responsibilities include defining digital asset governance, setting standards and best practices, prioritizing initiatives, and coordinating cross-functional stakeholders in marketing, product, and technology. The director will oversee analytics frameworks to measure performance, provide insights, and refine digital strategies based on data. This position also mentors team members, manages external partners as needed, and drives continuous improvement in digital asset utilization, security, and compliance.
Qualifications
Ability to design and lead comprehensive Digital Strategy and Strategic Planning initiatives across channels and portfolios.
Experience managing and optimizing Digital Media assets, including content libraries, multimedia resources, and creative collateral.
Proficiency in Digital Marketing approaches, including campaign planning, audience targeting, and performance optimization.
Strong Analytics capabilities, including data interpretation, KPI development, reporting, and insight-driven decision-making.
Demonstrated leadership experience in a digital, marketing, or product-focused role, preferably at director level or equivalent.
Comfort operating in a fully remote environment, with excellent communication, collaboration, and stakeholder management skills.
Knowledge of digital asset management platforms, marketing technology stacks, and data privacy and security considerations.
Bachelor’s or master’s degree in Business, Marketing, Communications, Technology, or a related field, or equivalent practical experience.