About The Company
NowSecure is a leading provider of mobile app security software dedicated to safeguarding the Mobile App Economy. Trusted by some of the world's most demanding organizations and advanced security teams, NowSecure specializes in standards-based mobile app security and privacy solutions. The company's mission is to protect millions of mobile app users across diverse sectors including banking, insurance, high tech, IoT, retail, hospitality, energy, and government.
With a comprehensive suite of continuous security and compliance assessment tools, NowSecure delivers rapid, accurate, and efficient solutions tailored to meet modern business demands. The company is committed to the open-source community and adheres to industry standards such as OWASP, ioXt, and NIAP. Recognized by IDC, Deloitte, Gartner, and TAG Cyber, NowSecure is SOC 2 certified and maintains a strong reputation for innovation and excellence in mobile security.
For more information, visit www.nowsecure.com.
About The Role
NowSecure is seeking a highly motivated and experienced Digital Marketing Manager to lead and optimize our digital marketing initiatives. This role involves managing and enhancing our paid media campaigns, organic search strategies, website performance, and conversion optimization efforts. The ideal candidate will possess a hands-on approach, with a passion for digital marketing and a keen eye for data-driven decision-making.
You will be responsible for developing strategic plans, executing campaign optimizations, analyzing performance metrics, and exploring new opportunities in AI-driven search and discovery channels. Reporting to the Senior Director of Demand Generation, you will collaborate closely with teams across Demand Generation, Marketing Operations, Content, Product Marketing, and Sales to drive qualified demand, pipeline growth, and revenue. This role offers a unique opportunity to shape the company's digital presence and leverage cutting-edge AI tools to accelerate results in a fast-paced, innovative environment.
Qualifications
4+ years of hands-on digital marketing experience, preferably within B2B SaaS, cybersecurity, or technology sectors
Proven expertise managing paid search and paid social campaigns
Experience managing substantial paid media budgets with a track record of performance improvement
Strong understanding of SEO fundamentals, including technical SEO, keyword research, content optimization, and site architecture
Familiarity with AI-powered search and discovery channels such as AEO, GEO, and AIO
Proficiency in website optimization for conversions and user experience enhancements
Analytical skills with the ability to interpret data and translate insights into actionable strategies
Experience with web analytics, attribution models, and digital marketing reporting tools
Knowledge of content management systems and digital advertising platforms such as Google Ads, Google Analytics, Google Tag Manager, LinkedIn Campaign Manager, SEMrush, or Ahrefs
Strong copywriting skills for digital ads, landing pages, and messaging
Demonstrated enthusiasm for AI tools and automation workflows to improve marketing efficiency
Excellent project management, organizational, and communication skills
A proactive mindset with high ownership and accountability
Curiosity and a continuous learning attitude to stay ahead of digital marketing trends
Responsibilities
Own and optimize the overall digital marketing performance across paid, organic, website, and conversion channels to generate qualified demand and revenue
Develop and execute strategies for paid search, paid social, retargeting, and audience segmentation, managing agency relationships while maintaining hands-on platform management
Continuously test and refine audience targeting, ad creatives, messaging, and campaign approaches using AI and performance data to accelerate learning and improve ROI
Lead organic discovery strategies across traditional SEO, AEO, GEO, and emerging AI-driven search experiences, working closely with Content and Product Marketing teams
Manage the website as a key performance channel, implementing improvements to landing pages, conversion paths, messaging, UX, and overall customer journey
Utilize analytics, behavioral insights, and structured experimentation to identify friction points and enhance conversion rates
Oversee the digital content experience, ensuring prospects can discover and engage with relevant content at each stage of the buyer journey, including managing PathFactory or equivalent tools
Lead social media strategy on LinkedIn, increasing engagement, audience growth, and industry presence through compelling content and community interactions
Collaborate cross-functionally with teams to develop campaigns, industry thought leadership, and product messaging tailored for digital channels
Stay abreast of AI advancements, experimenting with new tools and workflows to integrate AI into marketing practices effectively
Benefits
Competitive salary ranging from $85,000 to $100,000 annually, commensurate with experience
Performance-based bonuses and equity grants
Comprehensive health insurance coverage
401(k) plan with company matching
Paid parental leave
Home Office Stipend to support remote work setup
Flexible paid time off to promote work-life balance
Remote-first work environment fostering flexibility and autonomy
Equal Opportunity
NowSecure is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other protected status. We believe that diverse perspectives and experiences enhance our innovation and success, and we welcome applicants from all backgrounds to join our team.