About Us
Missio Marketing is a performance-driven media buying agency for premium organizations. We run paid campaigns on Meta, Google, Google Ad Grants and ChatGPT for churches, ministries, nonprofits and businesses.
The Role
You will own conversion tracking across our client accounts. That means making sure every campaign measures the outcome the client actually cares about, whether that is a booked call, a donation, a purchase or a registration, and that our media buyers can trust the numbers they optimize against.
Our digital ads team runs the campaigns. You make sure the measurement behind them is right.
What You'll Do
Tracking setup
Plan and implement conversion tracking for new campaigns across Meta, Google Ads and GA4
Configure Google Tag Manager, Meta Pixel and Conversions API, and Google Ads conversion actions
Set up conversion goals for Google Ad Grant accounts
Test every conversion path end to end before launch
Attribution and reporting
Manage our attribution platform, Usermaven, including events, goals, identity resolution and dashboards
Capture lead source data such as UTMs and click IDs in client CRMs, mainly GoHighLevel and HubSpot
Send qualified leads, bookings and sales back to ad platforms through offline and server-side conversions
Build reporting that shows where client results come from
Monitoring and quality
Audit live tracking and investigate gaps between ad platform and CRM numbers
Diagnose and fix broken, missing or double-counted conversions
Re-validate tracking when campaigns, sites, forms or tools change
Keep documentation and processes current
Collaboration
Partner with the digital ads team to choose the right optimization events
Give client success and onboarding clear technical requirements for client-side changes
Work with our web and QA teams to keep tracking healthy
What You Bring:
3+ years of hands-on conversion tracking across multiple accounts, agency experience preferred
Google Tag Manager, including custom HTML, dataLayer, triggers, tag sequencing, cross-domain, consent and iframe or embedded-widget tracking
Meta Pixel and Conversions API, including Events Manager, deduplication, event match quality and custom conversions
Google Ads and GA4 conversions, including key events, primary and secondary goals, enhanced conversions and offline conversion imports
Experience with a third-party attribution platform such as Usermaven, Ruler, Hyros, Triple Whale or Segment
CRM attribution in GoHighLevel or HubSpot, including hidden fields, UTM capture, lifecycle stages and webhooks
Tracking through booking, checkout and donation tools such as Calendly, HubSpot Meetings, Shopify, Stripe and embedded forms
Strong troubleshooting skills and a habit of verifying with evidence
Clear written communication, including explaining technical issues to non-technical colleagues
Self-directed and organized across many accounts at once
Nice to have:
Server-side Google Tag Manager
Google Ad Grants
Conversion tracking for ChatGPT ads
Website platforms such as Webflow, WordPress, Wix, Framer or Lovable
Zapier and monday.com
Dashboard building in Looker Studio or similar
Nonprofit, ministry or fundraising experience
Your First 90 Days:
First 30 days:
learn our accounts, standards and tools, and take over day-to-day tracking setups and audits
By day 60:
close the outstanding tracking gaps across active accounts
By day 90:
attribution reporting live for priority clients
How to Apply
Send your resume with a short note about one tracking problem you solved. Tell us what was broken, how you found it and how you proved it was fixed.
Send your resume with a short note about one tracking problem you solved. Tell us what was broken, how you found it and how you proved it was fixed.