Company Overview
Rex is a privately held ecosystem of entrepreneurial ventures led by Peter Rex,
spanning real estate private equity, technology, insurance, and AI. We build
businesses and investment platforms that generate both exceptional financial
returns and meaningful societal impact. At the core of our strategy is investor
engagement: attracting aligned capital partners who share our long-term vision.
We are building the most compelling investor-facing ecosystem in the private
markets. The role offers exposure to a uniquely diverse platform, combining
institutional-quality real estate and high-growth tech ventures, all aligned
under a singular mission-driven vision.
About Us
Our mission is to catalyze human flourishing through stewardship, serving people
in all nations. We seek a transcendent impact, second to none, crossing
geographies and making a permanent mark on history.
We aim to uplift investors, foster flourishing families, create enduring trust,
and contribute to a more beautiful world through our investments, products and
services, and new ventures.
Our investments are primarily in real estate, with additional allocations to
tech, energy, and alternatives, employing a downside-protected, long-term
approach to investing. We are grounded in timeless morals and seek to preserve
and grow both investor capital and our own.
We serve a diverse ecosystem that includes:
Multifamily apartment management with 20,000+ apartments
Hotel and office buildings
Tech ventures
Insurance companies
Our businesses, with over 500 employees, are primarily throughout Texas and
Florida, but we aim to expand globally with our products and services, impacting
people in all countries.
Mindset
Fanatical Investor Focus: Serve our investors by preserving their wealth
first and foremost and secondarily seeking to maximize their return on equity
while fostering human progress through stewardship of the assets and
companies.
Ecosystem Alignment: Execute in a spirit of partnership across all components
of the Rex ecosystem, including multifamily and other real estate assets as
well as tech companies.
Missionary Zeal: Care about investor stewardship and advancing the vision of
catalyzing human flourishing.
The Opportunity
Rex is seeking a Content Director, Rex Media to take ownership of our entire
media presence and turn it into a growth engine for the business, not just a
content calendar. This is a video-first mandate: the flagship output is
high-quality video, with written and short-form content flowing out from it, not
produced separately. This role is anchored by three core mandates. Own the
planning and production of video content that drives measurable growth in
following, engagement, and new business, with a proven history of doing exactly
that. Master the full funnel, building top, middle, and end of funnel content
assets and owning the mechanism that turns engagement into actual customers and
investors, not just impressions. Keep every platform cranking, including
LinkedIn, X, Instagram, Facebook, TikTok, and YouTube and YouTube Shorts, using
external execution partners where it creates leverage, such as engagement,
commenting, and production support, while retaining full ownership of strategy
and quality. The ideal candidate has 7 to 12 years of deep, hands-on experience
in content creation and social media, with a demonstrated command of the
platform game and a track record that speaks for itself. They have real
proficiency in business, finance, and investment concepts, enough to know where
to cut a video, which themes will land, and how to speak credibly to a
sophisticated audience. They know how to create content that lures attention
while still delivering genuine value to a UHNW investor audience, balancing
virality with substance. Like all Rex players, they are proactive and
resourceful, take the initiative without waiting to be told, and treat obstacles
as something to solve rather than escalate. Must be missionary minded, driven to
further human flourishing primarily through the stewardship of investor capital
and secondarily through how that capital is put to work across real estate,
tech, and beyond. Not for mercenaries. Only for missionaries. Fully remote.
ABOUT THE ROLE
Rex is hiring a Content Director, Rex Media to run the company's entire media
presence as a business function with a P&L mindset, not a creative side project.
This role owns outcomes, not just output: growth in following and engagement
matters, but only insofar as it converts into real investor and customer
pipeline.
Video is the center of gravity. Every other format, written, short-form,
platform-native, exists downstream of a high-quality video production engine,
and you will own that pipeline from concept through distribution. You will build
and manage a full-funnel content strategy, engineering the specific mechanisms
that move someone from a first view to a qualified investor or customer
conversation, and reporting on that path with the same rigor Rex applies to
capital.
You will keep every major platform active and performing, deploying external
execution partners for leverage on tasks like community engagement and
production support, while personally owning strategy, quality, and the final
product. You bring enough fluency in business, finance, and investment concepts
to make sharp editorial calls, know which themes resonate with a sophisticated
audience, and speak credibly to UHNW investors without dumbing anything down.
This is a proactive, resourceful seat: problems get solved, not escalated. Must
be missionary to the bone.
KEY RESPONSIBILITIES
Own the planning, production, and distribution of high-quality, video-first
content across all Rex media channels.
Build and manage a full-funnel content strategy, developing distinct top,
middle, and end of funnel assets that move an audience from awareness to
action.
Engineer and own the mechanism that converts content engagement into
qualified investor and customer conversations, including tracking, reporting,
and handoff to the appropriate team.
Manage and grow presence across LinkedIn, X, Instagram, Facebook, TikTok, and
YouTube and YouTube Shorts, tailoring strategy and format to each platform.
Identify, vet, and manage external execution partners for leverage functions
such as community engagement, commenting, and production support, while
retaining full ownership of strategy and final quality.
Translate business, finance, and investment concepts into content that is
accurate, credible, and compelling to a sophisticated UHNW audience.
Balance virality and substance in every piece, creating content that earns
attention without sacrificing the integrity of the message.
Run a disciplined testing and analytics cadence, using performance data to
continuously refine what gets made and how it's distributed.
Report on both growth metrics (following, engagement, reach) and
business-impact metrics (pipeline, investor conversations, and customer
conversions generated through media).
Proactively identify and resolve production, distribution, or performance
obstacles without waiting for direction or escalation.
Own a media production and partner budget, allocating resources to maximize
growth and pipeline outcomes.
Operate with total discipline: execute fast, iterate faster, and never let a
thread drop.
IDEAL CANDIDATE PROFILE
7–12 years of deep, hands-on experience in content creation and social media,
with a demonstrated command of the platform game.
A track record of driving measurable growth in following, engagement, and new
business through video-first content.
Real proficiency in business, finance, and investment concepts, sufficient to
make sharp editorial and production calls for a sophisticated audience.
Proven ability to build and manage a full content funnel, from top-of-funnel
awareness assets through to conversion mechanisms.
Direct experience managing content across LinkedIn, X, Instagram, Facebook,
TikTok, and YouTube, with platform-specific fluency.
Experience directing or managing external execution partners for production
or engagement support while retaining creative and quality control.
Skilled at balancing virality with substance, able to lure attention while
still delivering genuine value to a discerning investor audience.
Comfortable owning a testing and analytics cadence, using data to sharpen
content strategy over time.
High agency and resourcefulness: proactively solves problems rather than
escalating them.
Strong production instincts across the full range of video content, from raw
and reactive to polished and produced.
Missionary mindset: driven to further human flourishing through the
stewardship of investor capital and its deployment across real estate, tech,
and beyond.
Rex Ecosystem-Wide Mission
Catalyze Human Flourishing through our products and services and to elevate and
further humanity in all our business dealings.
Rex Values / Rex Culture
Customer Fanatic. We fanatically focus on customers, seeking to ever-deliver
more value, and inventing and innovating on their behalf.
Product/Service Passion. Our business thrives or dies by products and
services.
Ludicrous Speed. Our default pace is extremely fast. Time is precious, life
is short, and moving fast is more fun and effective.
FAWOMO. We will find a way, or make one.
Loves Going to War. Prefers wartime to peacetime, always hungry to move
forward, do more, and push growth.
Chutzpah. Nothing ventured, nothing gained. Fortune favors the bold. Duc in
altum.
Fun. We should only do work, over the long run, that is fun, and work with
fun people. Jokes and humor welcomed, PC stuff and uptight behavior
prohibited.
Never-Lose-Money Approach. Protects the downside, using careful analysis
before deploying significant resources, and ensuring cash is plentiful, never
risking what others have and need for what they do not have and do not need.
Other-Centered. Idealist, desperate more than anything to leave an impact
with their life by helping other people, seeing money as a means to serve.
Creative Cost Cutting Constantly. There is always a smarter way, always room
to cut, always ways to do more with less. A cost advantage is a competitive
edge.
Fewer, More Capable. Bias to as lean of a team as possible, with the highest
competency, reducing communication and coordination, creating more
effectiveness.
Underdogs. What we have done is nothing compared to what we are going to
achieve now. We are fighting to be the best, clawing and biting up and
forward, aiming to be the champs, be number one. Scrappy AF no matter how
much we accomplish. We have never arrived in our minds. We are the underdogs
always.
Other Attributes Valued. Point-blank forthrightness in conversation with
teammates, brutally facing problems. Velvet glove with iron fist in human
dealings. Shrewd as a serpent innocent as a dove. Hardcore work hustle.
Invictus mentality. Swagger with humility. Quiet professionalism. Thrifty and
not materialistic. Loves who they work with, loves what they do, and loves
who we serve.
Compensation & Benefits
Base Salary: Commensurate with experience and market standards
Opportunity for performance-based bonus and/or equity in deals and funds
Benefits:
Comprehensive health, dental, and vision insurance
401(k) with company matching
Fully remote work environment
Employment Eligibility Requirements
Applicants will be required to pass a background check and reference check prior
to their first day to verify their employment eligibility.