Job Description:
• Build the brand strategy and campaign calendar for the title, aligned to its KPIs and platform launch windows.
• Build the social-first content strategy that gets the game shared. Find the moments, characters, and in-game beats with the most meme potential, and brief content that puts them to work across the right platforms and communities.
• Act as the day-to-day marketing contact for the IP holders and licensors on the project. Keep all creative within brand guidelines and approval requirements, secure sign-offs on time, and handle cultural and brand sensitivities carefully.
• Write and refine creative briefs for art, graphic design, and video so every asset reflects both the game's brand identity and the licensed IP's standards.
• Secure first-party support (Nintendo, PlayStation, Xbox) and marketing partnerships, with strong fluency in console showcase, storefront, and feature mechanics.
• Keep developers and internal stakeholders (e.g., Production) aligned by sharing budgets, plans, and performance updates early, and by facilitating sign-offs.
• Onboard and coordinate vendors across PR, social, influencer, and storefront so they have the assets, brand guidelines, and licensor parameters they need to execute.
• Coordinate high-impact creative assets with external contributors and agencies.
• Run the marketing beats, including showcase submissions, first-party opportunities, pre-release hype, announcements, and post-launch community engagement.
Requirements:
• 5+ years in game marketing or publishing, with a track record of leading console launches for cozy, casual, or family-friendly titles.
• A real understanding of the cozy and wholesome audience: what they play, where they spend time, and what kind of content takes off in those communities.
• Hands-on experience building social-first campaigns and shareable, meme-driven content that measurably grew an audience.
• Direct experience marketing licensed IP, including managing licensor relationships, approval workflows, and brand-guideline compliance, plus comfort handling cultural sensitivities tied to an IP.
• Strong working knowledge of Nintendo, PlayStation, and Xbox platform programs, storefronts, and showcase processes.
• Proven ability to turn strategic goals into clear creative briefs that align internal teams, external partners, and licensors.
• Strong organizational skills coordinating cross-functional teams and external vendors.
• Solid grasp of success metrics and audience behaviors across PR, social, influencer, and digital storefront channels.
• Able to work both strategically and hands-on in a fast-paced, lean environment.
Benefits:
• We are an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected category.