Job Description: Affiliate Marketing Program Director
Position Summary
We're looking for a seasoned Affiliate Marketing Program Director to lead the strategy, development, and growth of our Marketplace affiliate program, building a best-in-class ecosystem of exclusive benefits, savings, and rewards for 1099 workers and independent contractors. Reporting directly to the Chief Marketing Officer, this leader will own the program end-to-end, from defining a compelling value proposition and securing high-impact strategic partnerships to optimizing performance through data-driven insights and scaling member engagement. Success in this role requires a strategic, results-oriented leader who excels at forging partnerships, driving cross-functional collaboration, and delivering measurable business growth through innovative affiliate and marketplace initiatives.
Responsibilities
• Own the end-to-end strategy, growth, and performance of the Marketplace affiliate program, including partner acquisition, engagement, monetization, and member adoption.
• Develop and execute a partner acquisition strategy to identify, negotiate, and secure high-value, exclusive affiliate partnerships that strengthen the Marketplace value proposition and drive revenue growth.
• Build, manage, and optimize strategic partner relationships, ensuring contractual commitments, performance expectations, and revenue goals are achieved.
• Monitor affiliate partner performance, analyze key KPIs, and optimize offers, promotions, and partner mix to maximize engagement, conversion, and revenue.
• Reconcile monthly partner reporting, commission payments, and revenue-share agreements, ensuring financial accuracy and operational excellence.
• Partner with Product and Marketing teams to increase Marketplace awareness, traffic, and engagement through integrated campaigns and member experiences.
• Collaborate with Sales, Customer Success, and Account Management teams to position Marketplace benefits as a key driver of client acquisition, retention, and expansion.
• Own the Marketplace experience, ensuring partner listings, offers, promotions, and content are accurate, compelling, and optimized for conversion.
• Develop and execute loyalty, rewards, and retention initiatives that increase repeat engagement, member lifetime value, and Marketplace utilization.
• Build business cases, executive reporting, dashboards, and growth forecasts, providing strategic recommendations based on performance data and market opportunities.
• Stay informed on affiliate marketing trends, competitive programs, and emerging partnership opportunities to continuously evolve and strengthen the Marketplace ecosystem.
Skills and Knowledge
• U.S.-based and authorized to work in the United States.
• 10+ years of experience managing and scaling marketplace, partnership, affiliate, loyalty, or member benefits programs.
• Demonstrated success in sourcing, negotiating, and growing strategic partnerships that drive revenue, engagement, and customer value.
• Strong understanding of affiliate marketing, partnership economics, revenue-share models, and performance measurement.
• Highly entrepreneurial self-starter who thrives in environments with significant ownership, autonomy, and accountability.
• Strong analytical mindset with experience leveraging data to identify opportunities, optimize performance, and influence decision-making.
• Exceptional project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent cross-functional collaboration and stakeholder management skills, with a track record of influencing teams without direct authority.
• Strong negotiation, communication, and relationship-building capabilities.
The Perks
• Virtual, work from home with occasional office visits
• Program ownership, ability to make your mark!
• Continued training and career development
• Full Benefits Package including Medical, dental, vision and 401k match
• Vacation, Sick, and Holiday Pay
Job Type: Exempt, Full Time
Salary: Salaried
Travel: 10%