SUMMARY
The Associate Brand Manager – Alternative Channels is responsible for developing
the strategic plan and partnering with the Sales team to execute initiatives
across Alternative Channels, including club, limited assortment, convenience
stores, and drugstores. In collaboration with Insights and Innovation, this
role drives a robust strategic pipeline of products to support Sartori’s growth
objectives within these channels. Additionally, the Associate Brand Manager
works closely with the Brand team to ensure consistent and accurate
representation of the Sartori brand. This role also collaborates closely with
the Sales team to ensure the evolving needs of both customers and consumers in
Alternative Channels are met.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be
assigned.
Drives nationwide sales performance for Alternative Channels, ensuring sales
targets are met.
Leads the strategic planning process to build a strong pipeline of products
and equip the Sales team with the tools needed to achieve growth objectives.
Manages the marketing budget associated with brand-building initiatives in
Alternative Channels.
Identifies strategic opportunities through consumer insights analysis to
drive channel growth.
Collaborates with Brand and Sales teams to align all consumer touchpoints in
Alternative Channels with Sartori’s overall brand strategy.
Brings creativity and fresh ideas to marketing activation and innovation
efforts to fuel brand growth.
Leads cross-functional teams in developing innovation strategies for
Alternative Channels.
Partners closely with the Alternative Channels Sales team to ensure seamless
strategic alignment.
DIRECT REPORTS
This position is not responsible for leading team members.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each
essential duty satisfactorily. The requirements listed below are representative
of the knowledge, skill, and/or ability required. Reasonable accommodations may
be made to enable individuals with disabilities to perform the essential
functions.
EDUCATION AND EXPERIENCE
Bachelor’s degree in Business Administration, Marketing, or a related field,
or an equivalent combination of education and experience, required.
3+ years of progressive experience in marketing, brand management, or a
related functional area with demonstrated business results, required.
Experience leading cross-functional projects across product management,
innovation, sales, or commercialization, required.
Experience in consumer packaged goods or food manufacturing, preferred.
SKILLS AND COMPETENCIES
Results-driven: Focuses on achieving results that promote business success.
Customer Focused: Understands and responds effectively to stakeholder needs
Collaborative: Partners with others to realize better results.
Problem Solver: Identifies root causes and recommends effective solutions.
Prioritizes Effectively: Identifies and focuses on the most critical
responsibilities.
Innovative: Applies original thinking to develop practical improvements.
Balances Stakeholders: Understands, anticipates, and balances the needs of
multiple stakeholders.
Articulate: Communicates clearly and effectively in written and verbal
formats.
Handles Ambiguity: Remains effective in unclear or changing conditions.
Detail-oriented: Ensures accuracy and precision in work output.
CERTIFICATIONS
None.
ADDITIONAL INFORMATION
WORK LOCATION
This role is primarily remote, with onsite presence required at our Pleasant
View location in Plymouth, WI based on business needs. Remote work must be
performed within Wisconsin or another approved state in accordance with company
policy.
TRAVEL REQUIREMENTS
Occasional Travel (up to 10%) – Limited travel for training, meetings, or visits
to other Sartori manufacturing facilities.
Driving Requirement: This role requires a valid driver’s license, proof of
insurance, and reliable transportation for work-related travel.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met
by a Team Member to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to
perform the essential functions.
While performing the duties of this job, the Team Member is regularly required
to sit; use hands to finger, handle, or feel; and talk or hear. The Team Member
is occasionally required to stand; walk; reach with hands and arms; and stoop,
kneel, crouch, or crawl. The Team Member must occasionally lift and/or move up
to 20 pounds. Specific vision abilities required by this job include close
vision, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those
a Team Member encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to
perform essential functions.
This role is primarily performed in an office or administrative environment. The
work environment is generally quiet to moderate in noise level.
The above statements are intended to describe the general nature and level of
work being performed by Team Members assigned to this work. This is not an
exhaustive list of all duties and responsibilities. Sartori Company reserves
the right to amend and change responsibilities to meet organizational and
business needs as necessary.