About the position
The Wilkinson Firm is seeking a YouTube Channel Manager to build and operate their YouTube presence. This role is crucial for leveraging YouTube as a search engine and a key asset for workforce strategy firms. The manager will be responsible for the entire YouTube operation, from content strategy and creation to analytics and monetization. This is a performance-based contract role with a clear growth path and potential for significant revenue sharing and equity.
Responsibilities
• Channel strategy and content roadmap for The Wilkinson Firm's YouTube presence
• Thumbnail design and A/B testing
• Title and description SEO optimization
• Coordinate with Podcast Producer and Clipper on long-form vs short-form distribution
• Manage posting cadence (target 2 long-form + 5 Shorts per week)
• Analytics tracking, retention curve diagnosis
• Comment management and community engagement
• AdSense optimization once monetization unlocks
• Sponsorship pipeline development
Requirements
• 2-7 years managing a YouTube channel (yours or someone else's)
• Demonstrated channel growth under your management
• Thumbnail design fluency (Photoshop, Canva, Figma)
• YouTube SEO knowledge (tags, descriptions, watch-time optimization)
• Analytics fluency (retention curves, CTR, audience insights)
• Comfortable with editor coordination
Nice-to-haves
• Channel growth experience in B2B services, professional content, education, or similar fields
Benefits
• Modest retainer at start
• Real revenue share as the channel monetizes
• Potential for equity participation discussion
• Performance-based compensation with clear growth stages