Apply now: Webinar Program Manager, location is Remote. The start date is ASAP for this 6+ month contract position with potential to extend or convert.
Job Title: Webinar Program Manager
Location-Type: Remote
Start Date Is: ASAP
Duration: 6+ months (contract, potential to extend/convert)
Compensation Range: $160/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship .
Job Description:
Own and execute an enterprise B2B webinar program end-to-end, creating scalable processes, promotional strategies, and measurable programs that drive product adoption, engagement, and pipeline.
Day-to-Day Responsibilities:
- Own and execute the B2B webinar program across enterprise audiences.
- Manage the full webinar production lifecycle, including strategy, programming calendar, briefs, promotion, execution, and post-event reporting.
- Host and manage APAC webinars at least once per week, including sessions supporting Australia and India time zones.
- Coordinate cross-functional stakeholders across Marketing, Product Marketing, Customer Success, Growth, and GTM teams.
- Manage webinar platforms and live-event operations to ensure high-quality execution.
- Develop multi-channel webinar promotion strategies across email, LinkedIn Live, YouTube, and other relevant channels.
- Launch and manage LinkedIn Live as a supporting webinar channel, including event pages, gated registration, and promotion.
- Manage webinar content distribution and repurposing across YouTube, LinkedIn, and other channels.
- Own gated-content CTAs, lead-capture mechanics, and webinar registration workflows.
- Build and optimize webinar promotions using HubSpot or comparable enterprise marketing automation platforms.
- Partner with Growth Marketing on pipeline and MQL attribution, UTM tracking, registration models, and program budget management.
- Track attendance, engagement, audience questions, lead generation, product activation, and pipeline contribution.
- Identify opportunities to automate webinar workflows and improve program scalability.
- Manage multiple concurrent productions and changing stakeholder schedules with minimal supervision.
- Communicate webinar program performance and insights to Marketing leadership.
- Support approximately 40–45 hours per week, including potential overtime and recurring APAC-hour meetings and events.
Minimum Requirements:
- 6–15 years of hands-on B2B webinar, virtual events, and/or marketing automation experience.
- Significant experience in B2B SaaS environments.
- Proven experience independently owning and scaling B2B webinar programs.
- Experience in roles such as Webinar Program Manager, Digital Events Manager, Virtual Events Manager, or Digital/Virtual Events Program Manager.
- Strong experience with webinar and virtual-event platforms such as Goldcast, ON24, YouTube, LinkedIn Live, or similar tools.
- Direct experience building B2B webinar promotions in HubSpot or similar enterprise marketing automation platforms.
- Experience managing CRM and marketing automation integrations supporting webinar programs.
- Working knowledge of UTM tracking, registration reporting, MQL reporting, pipeline attribution, and webinar performance measurement.
- Experience developing webinar promotional strategies across multiple channels, including LinkedIn Live, YouTube, email, and social.
- Strong understanding of B2B audience segmentation and promotional strategy.
- Experience partnering with Sales and Marketing teams in enterprise environments.
- Understanding of enterprise sales cycles and decision-making processes.
- Ability to write or edit promotional email and landing-page copy.
- Ability to independently manage both the technical execution and marketing strategy of webinar programs.
- Flexibility to regularly support APAC hours, including hosting international webinars at least once per week and participating in additional preparation calls as needed.
- Ability to remain calm under pressure while managing live events, concurrent productions, and changing stakeholder schedules.
- Strong analytical, organizational, and communication skills.
- Detail-oriented, proactive, and comfortable operating independently in a fast-paced environment.
- Strong tenure history, with approximately 2+ years in prior roles preferred.
Preferred Qualifications:
- Experience launching LinkedIn Live programs alongside an established webinar strategy.
- Experience developing webinar content-distribution and repurposing strategies.
- Experience optimizing gated content and lead-capture workflows.
- Familiarity with AI discoverability strategies for webinar and video content.
- Experience managing registration forecasting models and webinar budgets.
- Experience supporting technical or enterprise customer audiences.
- Background working in high-growth startup environments.