Who you are
5+ years in web strategy and optimization, with B2B Enterprise SaaS experience preferred
Demonstrated results from structured experimentation and organic search programs
Solid technical SEO knowledge: crawlability, indexation, structured data, JavaScript rendering, and site architecture
Experience with Google Search Console, a major SEO platform, and a testing platform (VWO, Optimizely, or others)
Strong analytics skills in GA4 and tag management
A strong point of view on GEO and AEO with hands-on results
Working knowledge of HTML and CSS, enough to specify requirements and review work
Use of LLMs and AI tools in analysis and workflow automation
Clear writing and presentation skills; able to influence developers, writers, and executives
Experience with personalization or account-based web experiences
Experience with user research or UX testing
Webflow experience
What the job involves
The Web Growth & SEO Manager will own how prospects find and move through the FourKites website, from search and AI answers to conversion. You will combine experimentation, SEO, GEO, and AEO into one growth roadmap. You will partner with the Web Developer owning technical implementation, so your focus is strategy, content, insight, and measurable growth
Own the website strategy, roadmap, and performance across brand, product, solution, and resource pages
Align web priorities with demand generation, product marketing, content, and sales stakeholders
Own the A/B testing program: research, hypotheses, prioritization, test design, analysis, and reporting
Maintain a testing backlog and a library of learnings that informs design and messaging
Partner with the Web Platform Lead on new builds, QA, and tooling
Own the SEO, GEO, and AEO strategy and roadmap, tied to topics that matter to pipeline
Define keyword, topic, and entity strategy for product, solution, industry, and thought-leadership content
Optimize on-page SEO: metadata, headings, internal linking, content structure, and refreshes of underperforming pages
Track and improve brand presence in AI-generated answers (ChatGPT, Gemini, Claude, Perplexity, Google AI features)
Structure content for extraction and citation: clear answers, FAQs, entity coverage, authoritative sourcing, and schema
Run technical SEO audits and write clear requirements for the Web Platform Lead to implement
Support off-page efforts that influence search and AI visibility, such as digital PR and third-party presence
Own dashboards and reporting in GA4, Search Console, and SEO platforms (SE Ranking, SEMrush, or similar)
Report on traffic, rankings, AI visibility, conversion, and pipeline contribution
Define tracking requirements and work with the Web Platform Lead to implement and validate them
Review content briefs and drafts for search intent and topical completeness
Partner with content, product marketing, and demand generation on campaigns and landing pages
Assist with SEO content creation
We encourage you to apply if you think you may be a fit and give us both a chance to find out!