Job Description:
• Lead and manage a marketing science team of 10+
• Centralize customer segmentation strategy for media activation and growth
• Lead marketing analytics, business intelligence, attribution, lift measurement, econometric modeling, and channel measurement
• Build and optimize programmatic media audience strategies and feedback loops
• Develop data products and automate workflows for programmatic media and data collection
• Drive marketing automation across customer lifecycle touchpoints and Next Best Actioning
• Own marketing reporting, insights generation, reporting cadence, and business performance roll-ups
• Provide business context and recommendations to marketing stakeholders based on data changes
• Oversee ad operations and ensure seamless advertising campaign execution
• Ensure privacy and legal compliance across marketing activities
• Develop and implement Martech strategies and evaluate marketing technologies
• Build relationships with data, engineering, finance, and other enterprise leaders
• Stay current with industry processes and AI technologies and implement continuous improvements
• Oversee recruitment, training, development, talent management, and team goal attainment
Requirements:
• Bachelor's degree or above in a relevant field such as Mathematics, Economics, Statistics, Computer Science, or another science
• 20+ years of experience in marketing science, value measurement, audience profiling, and performance media
• Experience with AI tools
• Strong knowledge of statistics for marketing data interpretation and modeling
• Experience in pipeline management to ensure data flow and integrity
• Proficiency in data visualizations for communicating marketing insights
• Strong leadership skills to inspire and guide a marketing science team
• Exceptional verbal and written communication skills
• Ability to use data-driven insights to drive organizational alignment
• Willingness to travel as needed to meet marketing goals
• Compliance with GoodRx security policies and procedures and vigilance regarding potential security threats
• Tech-driven healthcare and/or retail experience is a plus
Benefits:
• Annual cash bonuses or commission
• Annual equity grants
• Medical, dental, and vision insurance
• 401(k) with a company match
• Employee Stock Purchase Plan (ESPP)
• Unlimited vacation
• 13 paid holidays
• 72 hours of sick leave
• Mental wellness programs
• Financial wellness programs
• Fertility benefits
• Generous parental leave
• Pet insurance
• Supplemental life insurance for you and your dependents
• Company-paid short-term and long-term disability
• Reasonable accommodations during the recruiting process