• As the UX/UI Lead, you’ll sit on Bobbie’s Digital Product (Platform) team and own end-to-end design for our subscription and ecommerce experience — the flows that keep thousands of parents feeding their babies without interruption
• You’ll partner with the Director of Digital Product, Product Managers, and Engineers to translate business goals into user-centric solutions, set the bar for UX/UI craft across the org, keep our design system pristine, and work daily alongside Creative, Platform, and Lifecycle to make sure every touchpoint feels like Bobbie
• This is an individual-contributor role — you won’t have direct reports, but you will direct and mentor external contractors and lead projects through the full UX/UI phase
• Subscription Experience Design:
• Lead UX/UI for the full subscriber journey — signup and plan selection, account and subscription management (edit, skip, swap, pause, cancel, win-back), billing and payment flows, and the feeding-stage transitions unique to a growing baby
• Bring deep expertise in subscription commerce UX patterns (dunning, save-flows, flexible cadence, bundling, upsell/cross-sell) and apply what works best-in-class to Bobbie’s model
• Design wireframes, prototypes, and user flows to communicate design ideas, and identify and resolve UX/UI issues across the conversion funnel — homepage, product, cart, and checkout pages
• Design System & Craft:
• Own Figma file hygiene and design system integrity — components, tokens, documentation, and naming conventions — so the system stays scalable and easy for any collaborator to pick up
• Develop and maintain design systems, style guides, and UI patterns for consistency across mobile and web, with a mobile-first approach to visual design
• Establish and evangelize UX/UI best practices, accessibility standards (WCAG), and design workflows across the product organization, staying current with industry trends and emerging tools
• Research & Validation:
• Plan and run qualitative and quantitative research (usability testing, subscriber interviews, funnel and behavioral analysis) to validate design decisions and improve conversion, retention, and satisfaction across the subscription funnel
• Conduct competitor analysis and gather user feedback, leverage A/B testing to continuously improve design and usability, and stay ahead of the curve — always looking for new and innovative ways to remove friction from our UX
• Keep Bobbie’s parent community at the core of the UX, designing the subscription journey around their needs, feedback, and voice
• Cross-Functional Collaboration:
• Creative: Partner hand-in-hand to ensure seamless alignment between user experience, visual identity, and brand voice — translating brand direction into interfaces that feel unmistakably Bobbie
• Platform: Collaborate with UX/UI Designers, Product Managers, and Engineers early and often to validate technical feasibility, scope trade-offs, and ensure designs are implemented with fidelity across mobile and web
• Lifecycle: Design cohesive experiences across owned channels (email, SMS, web) that reduce churn, increase reactivation, and support parents through every stage of their subscription
• Brand: Partner closely with Brand to ensure alignment on brand and commercial strategy, and collaborate with Product Marketing to ensure the subscription experience supports go-to-market priorities and stays true to Bobbie’s positioning
• Project & Process Leadership:
• Clearly articulate and justify design decisions, breaking features down into MVPs that deliver immediate value
• Set clear timelines for UX/UI deliverables, managing dependencies and blockers while leading projects through the design phase
• Contractor Management:
• Direct and mentor external UX/UI contractors, providing clear briefs, feedback, and quality oversight to ensure on-brand, user-centered, and timely deliverables
Benefits
• GENEROUS TIME OFF - We work hard to shake the stigma. So really, take the time you need to recharge with family and friends so we can continue to take charge on this mission together
• BALANCE COORDINATOR - We have an in-house Balance Coordinator who is there to help alleviate the invisible mental load of our team members. The Balance Coordinator can help you with finding a tent for your wedding, arranging a grocery delivery, finding swim lessons, or planning your kid’s birthday party
• PARENTAL LEAVE AND RETURN TO WORK - We offer one year of parental leave. To help with the transition back to work, we offer flexible/part-time hours for parents returning back to work
• SUMMER FRIDAYS - From Memorial Day to Labor Day, every employee unplugs at 1pm on Fridays to soak up a few extra ounces of the weekend
• BREAST MILK AND BOBBIE - Traveling for work and breastfeeding? We’ll cover 100% shipping on your breast milk. All employees are offered a one year subscription for their Bobbie babies. Have friends and family that love Bobbie? You’ll be given a discount code to share for 20% off