A big part of how students discover Knowt is through creators on TikTok and Instagram showing how they study. We're looking for an organized, content-savvy UGC Campaign Manager to own one vertical of Knowt's education content. You'll run the creator program for that vertical end to end: managing creators, keeping content flowing, reviewing submissions for quality and brand fit, and tracking what's performing so the vertical keeps growing. This is a fully remote, contract position with flexible scheduling.
Responsibilities
Own the day-to-day execution of your Knowt education content vertical, from creator onboarding through posting and performance tracking
Manage the vertical's roster of student creators: share briefs and sample videos, set expectations, answer questions, and keep everyone on schedule
Review creator submissions through our content review platform, confirming each video accurately recreates its assigned sample and meets Knowt's brand guidelines
Approve or deny submissions and keep statuses up to date so the pipeline keeps moving
Give creators clear, actionable feedback to improve hooks, scripts, and how they show Knowt in action
Track posting consistency and performance (views, saves, shares, signups) and identify which creators and formats are working in your vertical
Flag recurring issues, underperforming creators, and new content angles for your audience
Keep the Knowt team updated on vertical performance, creator status, and edge cases, including occasional strategy calls
Requirements
Strong understanding of TikTok, Instagram Reels, and short-form content: what makes a good hook and why videos perform
Familiarity with study and education content on social (StudyTok, study-with-me, exam prep)
Experience managing creators, influencer/UGC campaigns, or social media programs (preferred)
Sharp eye for detail and consistent judgment on content quality
Highly organized; comfortable juggling many creators and submissions without dropping anything
Clear, direct communicator who can give constructive feedback
Self-directed, reliable, and responsive
Nice to Have
Experience in edtech or working with student and college-aged creators
Familiarity with TikTok analytics or creator management tools
Current or recent student, or close to the student audience
Starts right away!
Salary: 2K - 3K USD a monthOriginally posted on