At InStride Surfaces, we call our Territory Sales Representatives
Business Partner Managers
because the role goes beyond selling - it’s about building lasting relationships with our flooring retail partners.
About InStride Surfaces
We Connect Flooring to Life.
We strive to be the cure for resilient flooring sameness. InStride Surfaces exclusively supports brick-and-mortar flooring experts across California, Arizona, Nevada, Utah, and Idaho, with further expansion underway.
InStride Surfaces was founded on over a century of combined flooring experience and a shared commitment to doing things differently. Every decision we make comes from decades of actively listening in showrooms. We are 100% partner-centric: our Business Partners' feedback shapes our products, our programs, and our direction.
We work from two convictions:
The strongest floors should be as beautiful as they are durable.
Our Business Partners deserve a team they can always depend on.
We design every floor from substrate to visual to texture. Our decorative films are independently sourced and locked, so our Business Partners' visuals stay exclusive to their showroom floor. Our TrueGrain EIR custom tooling is built per SKU, with more than 60 proprietary tools. Our lines today are ProStride, SureStride, EverStride, and NexGen, with more in development.
The name InStride means aligned progress: always moving forward, together. We call ourselves the InStride family. We coach our people, set high standards, and hold each other accountable. We learn from mistakes and take responsibility for putting things right. Each of us has a responsibility to protect InStride’s reputation and earn the trust of our Business Partners through our actions, decisions, and follow-through.
The Role A Business Partner Manager (BPM) is the face of InStride Surfaces in their territory. You own every Business Partner relationship in your region, from first walk-in to core supplier.
You support our Business Partners - the showroom owners and sales teams - and the homeowners they serve. Choosing flooring is a significant investment in a home. Your role is to give our Business Partners the product knowledge, tools, and support to help homeowners choose an InStride floor with confidence.
This is a field role. You will spend most of your week in showrooms: opening new Business Partners, placing and maintaining our displays, training sales teams, and bringing their feedback straight back to us. Every BPM has a direct line to our CEO, and what you hear in the field drives what we build next.
Location:
Portland metropolitan area, Oregon. Field-based role with regular travel throughout the assigned Oregon territory.
Reports to:
VP of Sales
Type:
Full-time
What You Will Do
Grow the territory
Prospect and open new brick-and-mortar flooring experts that fit our standards and our Business Partner model
Build and work a disciplined prospecting plan, with steady new-store activity every week
Grow existing Business Partner accounts from their first order to making InStride a core supplier.
Own the showroom floor
Place, set, and maintain our display towers so every Business Partner's InStride presentation is current and complete
Keep samples stocked, visuals fresh, and new SKUs placed as they launch
Drive monthly display activation across your accounts
Equip showroom teams to guide homeowners
Deliver product knowledge presentations (PKs) to showroom sales teams, consistently and often
Teach our story: substrate to visual to texture, locked visuals, TrueGrain EIR tooling
Bring our colors to life - not just our specifications - so sales teams can help homeowners envision our floors in their homes
Give sales teams the confidence and answers to settle every doubt before it becomes buyer's remorse
Help Business Partners close jobs with samples, specs, pricing, and quick answers
Be the voice of our Business Partners
Listen in every showroom and bring that feedback to our leadership team
Report on territory activity, sales velocity, and opportunities in our CRM
Bring back install stories and project photos that become proof for the next Business Partner
Resolve issues fast and own the follow-up until it is closed
Protect the brand
Represent InStride with integrity in every interaction
Uphold our pricing structure and partner programs exactly as designed
Who You Are
Required
3+ years of outside B2B sales
in the flooring industry
Existing relationships with brick-and-mortar flooring experts in your territory
A track record of opening accounts and growing them, with numbers to show it
Comfortable presenting to sales teams and showroom owners
Self-directed and organized: you plan your week, work your plan, and report on it
Willing to travel throughout your territory, including overnight trips
Valid driver's license, reliable vehicle, and a clean driving record
Able to lift and move display towers and sample boxes up to 50 lbs
Preferred
Working knowledge of SPC, WPC, laminate, and installation methods
CRM experience
How you work
You listen before you pitch
You understand that flooring is an emotional purchase, and you sell the feeling as well as the floor
You take coaching and act on it
You own your mistakes and fix them fast
You protect the reputation of the brand you represent, every time
What We Offer
Annual base salary: $80,000 - $110,000, plus commission.
The base salary offered will depend on relevant flooring industry experience, demonstrated sales performance, established dealer relationships, and territory responsibilities.
Medical, dental, and vision insurance
10 days of paid time off annually, plus 40 hours of paid sick leave
Six paid company holidays per year, in accordance with the company holiday schedule.
Mileage reimbursement at the current IRS rate, plus reimbursement for eligible business expenses
A dedicated territory and a product line built to win on the showroom floor
Direct access to our CEO and a leadership team that acts on what you bring back
Coaching from people who have done this job and done it well
Build your future with the InStride family as we build the future of our company - together.