About the position
The Public Policy Institute of California (PPIC) is seeking a creative and energetic digital content manager on a temporary basis to cover a maternity leave. This role involves managing the organization's social media presence, creating engaging content, and tracking performance across various platforms. The digital content manager will be a key member of the digital team and communications group, implementing the social media content strategy to engage diverse audiences. The position reports to the director of digital strategy and is a hybrid role based in San Francisco or Sacramento. PPIC encourages applications from across California and offers flexibility with in-office requirements.
Responsibilities
• Manage day-to-day activity across PPIC’s social media channels (Twitter/X, LinkedIn, Facebook, Instagram), maintaining a consistent, engaging voice.
• Monitor news, California policy developments, and PPIC’s media mentions to identify timely opportunities for relevant, real-time content.
• Collaborate with the digital team to plan, execute, and evaluate social media campaigns tied to major reports, events, and organizational priorities.
• Maintain and protect PPIC’s nonpartisan brand across multiple social media channels.
• Develop, create, and edit high-quality graphics and copy drawn from PPIC research for social media, crafted to engage PPIC’s target audiences (California policymakers, staff, journalists, and the broader California policy community).
• Choose images for use in published reports, ensuring visuals are high quality, relevant, and consistent with PPIC's style and brand.
• Shoot and edit high quality short-form social video that promotes PPIC research.
• Monitor key metrics across social media to track the impact of digital content and campaigns.
• Track and report out on metrics for social campaigns tied to major reports, events, and organizational priorities.
• Stay current with digital trends, emerging platforms, and content best practices, and monitor the digital activities of peer organizations for ideas and benchmarking.
Requirements
• Bachelor’s degree or equivalent experience.
• 5 years of experience in digital content, social media, or communications
• Strong writing and editing skills
• Experience with social media analytics platforms (e.g., Sprout Social)
• Experience developing and editing graphics, charts/maps, and video.
• Experience with video production and editing software (e.g. Adobe Premiere Pro).
• Experience with design tools (e.g., Canva, Adobe Creative Suite)
• Proficiency with Microsoft Office Suite (Word and Excel), WordPress, and preferably interactive graphics software (e.g. Tableau, Infogram, DataWrapper).
• Ability to manage social media across multiple platforms.
• A solid understanding of brand management; excellent judgement required.
• Demonstrable project management experience.
• Proficiency in web and social media analytics.
• Ability to work independently in a fast-paced, deadline-driven environment
• Interest in California policy issues.
• Superior listening, written and oral communications skills. Strong editing skills.
• Adept at building relationships with diverse groups of colleagues across the institute.
• Able to take initiative, maintain focus, and work independently to manage multiple deliverables and timelines. A problem-solver who is proactive, motivated, and well-organized with keen attention to detail.
Nice-to-haves
• Working experience in a research organization or a nonpartisan media organization a plus.
Benefits
• Medical insurance for employee and dependents
• Dental insurance for employee and dependents
• Vision insurance for employee and dependents
• Retirement plan contribution (9% of salary)
• 14 paid holidays
• 28 days of PTO annually (PTO balance increases with tenure)