Sinch’s vision is to connect every business with every customer, everywhere in
the world. More than 200,000 businesses rely on Sinch’s Customer Communications
Cloud to power engaging customer experiences through mobile messaging, voice,
and email. Whether customers need to verify users, deliver critical
notifications, or build rich omnichannel engagement, Sinch makes it easy to
connect reliably and securely at every step of the customer journey.
At Sinch we Dream Big, Win Together, Keep it Simple, and Make it Happen. These
values are our foundation.
Description
Sinch’s Applications portfolio is one of the company’s most important growth
platforms. The role has clear scope across Sinch Engage, SimpleTexting, Mailjet,
Engage APIs, and related application capabilities. Together, these products help
businesses create campaigns, manage conversations, automate workflows, use rich
messaging channels, and connect communications into the systems they already
use.
We are looking for an SVP of Applications to lead this portfolio end-to-end as a
senior product and engineering leader with clear business accountability. You
will own the strategy, roadmap, execution and commercial outcomes for
Applications, working closely with sales, marketing, customer success, finance,
operations, Customer Excellence, and regional teams to accelerate durable GP
growth, improve the customer experience, and simplify how customers engage with
Sinch across self-service, sales-assisted, partner, and enterprise motions.
The mandate
This role has a clear mandate: make Applications a larger, more integrated, and
more customer-centered part of Sinch’s growth strategy. The SVP of Applications
will define the product vision and operating model for Sinch Engage,
SimpleTexting, Mailjet, Engage APIs, and adjacent application capabilities;
simplify the portfolio experience; strengthen packaging and commercial models;
improve customer journeys across self-service and enterprise motions; and help
customers get more value from Sinch.
Key responsibilities
Own the Applications portfolio strategy. Set the vision, priorities,
investment choices, and operating rhythm for Sinch Engage, SimpleTexting,
Mailjet, Engage APIs, and related application capabilities, with a clear
focus on customer value, growth, portfolio clarity, and scalable execution.
Lead product and engineering. Build, develop, and lead high-performing
product and engineering teams with clear ownership, strong execution
discipline, and a culture of customer focus.
Drive business outcomes. Own portfolio performance, including revenue growth,
gross profit, margin, pricing and packaging, customer adoption, retention,
and product-led growth metrics.
Make Applications easier for customers to adopt and use. Create simple,
intuitive product experiences that help customers launch campaigns, manage
conversations, automate workflows, use rich messaging, measure performance,
and grow with Sinch over time.
Scale the right growth motions. Build strong product-led and self-service
foundations for SMB and mid-market customers, strengthen sales-assisted and
enterprise expansion, and create clearer handoffs so Sales can focus on
higher-value opportunities.
Connect Applications to Sinch’s broader platform strengths. Define how
Applications should leverage Sinch’s global scale, reliability, compliance,
data, developer, and communications capabilities to create better customer
experiences and stronger growth opportunities.
Strengthen packaging, cross-sell, and customer entry points. Create clearer
ways for SMB, mid-market, enterprise, and partner customers to discover, buy,
onboard, expand, and combine Applications with other Sinch capabilities.
Grow through ecosystems and embedded workflows. Partner with Sinch’s central
ecosystem and integrations teams to make Applications easier to use inside
the business systems customers already rely on, helping increase adoption,
retention, and expansion through connected workflows.
Simplify and modernize the portfolio. Reduce complexity across the customer
experience, product architecture, and go-to-market model so the portfolio is
easier to understand, sell, support, and scale globally.
Partner on go-to-market. Work closely with sales, marketing, customer
success, and regional teams to sharpen positioning, improve conversion,
strengthen pipeline contribution, and grow both self-service and enterprise
motions.
Use data to drive decisions. Establish the right operating metrics across
acquisition, activation, conversion, usage, retention, expansion, customer
satisfaction, reliability, and unit economics.
Build for scale. Ensure the applications portfolio has the right
architecture, engineering practices, security, reliability, compliance, and
operational discipline to support global growth.
Requirements
Extensive experience across product management, engineering leadership, and
business leadership, with meaningful time in senior executive roles.
Experience leading both product and engineering teams, with accountability
for full product delivery from strategy through execution and operations.
A track record scaling SaaS products and managing complex portfolios across
multiple brands, customer segments, and go-to-market motions.
Strong commercial acumen, including experience with P&L ownership, pricing
and packaging, gross margin improvement, and portfolio investment decisions.
Experience with self-service SaaS, product-led growth, and enterprise sales
motions.
Deep customer orientation and strong instincts for user experience,
onboarding, activation, retention, and expansion.
Excellent executive communication skills, with the ability to align senior
stakeholders, represent Sinch with strategic customers, and make complex
trade-offs clear.
Proven ability to lead distributed, global teams through change while
maintaining urgency, clarity, and accountability.
Nice to have, but not required:
Background in CPaaS, customer engagement, marketing automation, email,
messaging, or adjacent SaaS markets.
Experience leading branded portfolios through integration, modernization, or
consolidation.
Experience with AI-enabled customer engagement, automation, personalization,
or analytics products.
MBA or equivalent business leadership experience.
Ideally we are looking for this role to be based on the East Coast USA, at one
of our offices in Atlanta or Denver. The role reports to SINCH CEO who is based
at SINCH HQ in Stockholm, Sweden.
Who you are
You are a product and engineering leader who thinks like a general manager. You
are energized by building scalable SaaS businesses, sharpening customer
experiences, and creating clarity across a complex portfolio. You can move
comfortably between strategy, product detail, engineering trade-offs, commercial
performance, and organizational leadership.
You bring ambition without unnecessary complexity. You know how to make hard
trade-offs, build trust across functions, and mobilize teams around a practical
plan. You are comfortable leading through ambiguity, but you create focus
quickly and hold yourself and your teams accountable for results.
You combine strong commercial acumen, energizing people leadership with an eye
for talent building a high performing team of “A-players”, strong strategic
intuition, hands-on operational drive, strong operational mindset, “productive
impatience”, while working with a clear long-term perspective.
Our hiring process
We are committed to ensuring a recruitment process that is fair, objective,
consistent, and inclusive. Our approach includes structured, competency-based
interviews designed to evaluate your skills, experience, and qualifications
relevant to the role. At times, we may include a data-driven assessment to
enhance our hiring success and identify candidates likely to excel.
We believe in a two-way process and encourage you to ask questions throughout
the journey. If this role isn't what you're looking for, please explore the
other opportunities listed on our career page: https://www.sinch.com/careers/
[https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.sinch.com%2Fcareers%2F&data=05%7C02%7CMartin.Grannen%40sinch.com%7C91953d8549f24a66c93c08dcddb6f1fc%7C3b518aae89214a7b8497619d756ce20e%7C0%7C0%7C638629025025905624%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=ZZaRt1s71%2Bp8ojRLPAKot%2Bwjt6wyReK01M6JUXI3gFg%3D&reserved=0].
No matter who you are, we hope you find an exciting path forward - hopefully
with us!
Salary + Bonus + Stock:
The annual starting salary for this position is between $252.800 - 316.000.
Factors which may affect starting pay within this range may include
geography/market, skills, education, experience, and other qualifications. This
position is also eligible for bonus and long-term incentive compensation awards.
This role will be accepting applications until 25th September 2026 at a minimum.
Please note that the application timeline may be flexible to accommodate a
comprehensive candidate evaluation.
Benefits
STAY HEALTHY: We offer comprehensive market competitive medical, dental, and
vision plans. A variety of supplemental plans are also provided to meet your
individual needs including access to telehealth for all participants.
CARE FOR YOURSELF: Take advantage of our free virtual counselling resources
through our global Employee Assistance Program. Your mental health is as
important as your physical health.
SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k)
options including an employer match for all participants.
TAKE A BREAK: Enjoy a generous paid time off program. We value balance and
understand that performance at work requires time to rest at home and/or
rejuvenate on vacation.
PUT FAMILY FIRST: We know that families can be built in a variety of ways;
therefore, we offer paid parental leave and family planning support.
WORK WHEREVER: Our flexible remote work offerings allow you to work wherever
you are the most productive and successful. It is what you do, not where you
work, that matters.
MAKE AN IMPACT: Support betterment in your community and beyond by taking
paid time off to support a volunteer program of your choice.
TREAT YOURSELF: We offer discounts on retail, entertainment and more through
our Reward+ program.