About Impel
We're harnessing the power of AI to transform automotive retailing, one of the largest segments of the global economy, and we've become one of the largest vertical AI companies in the world. Our industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire customer journey--fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, we've delivered 34 billion shopper interactions, influencing more than $8 billion in Sales and Service revenue across 51 countries. To learn more about Impel, visit impel.ai.
Our Values
Relationships - At the heart of everything we do are the connections we build with customers, colleagues, and communities--rooted in trust, and strengthened through collaboration.
Results - We believe every innovation should be purposeful, every challenge met with strategy, and every outcome drives lasting measurable success.
Inventiveness - We don't just adapt to change; we embrace an entrepreneurial spirit that inspires us to take bold action--pushing boundaries and constantly reimagining what's possible at every turn.
Grit - We have a relentless drive to push forward, overcome obstacles, and seek out new ideas with ambition, energy, and passion--no matter what roadblocks we may encounter.
United Kingdom - Remote
About the Role
Impel is building the automotive industry’s first AI Operating System, and many of the experiences you’ll design have no existing pattern. You’ll work across the full platform from AI‑driven customer interactions to advisor workflows, configuration tools, and shopper merchandising while ensuring coherence across a connected journey that spans sales, service, and retention.
You’ll partner closely with Product, Engineering, and Data across the UK, US, and Tbilisi; run your own research with dealers and their staff; and establish patterns the broader design team will build on. You don’t need prior AI‑product experience, but you must be comfortable designing with AI tooling and advocating for the user when speed conflicts with quality.
Responsibilities
- Own end‑to‑end design across multiple surfaces, from discovery through shipped experience and iteration.
- Simplify complex dealership workflows into intuitive, learnable interfaces.
- Conduct discovery and validation with dealers, advisors, BDC agents, and internal partners.
- Extend and evolve Impel’s design system with scalable patterns and components.
- Design to WCAG 2.2 AA as a baseline requirement.
- Define success measures with Product/Data and evaluate impact using behavioral data and experimentation.
- Prototype at appropriate fidelity from sketch to Figma to AI‑assisted or coded to resolve decisions with evidence.
- Use AI tooling to accelerate synthesis, exploration, and prototyping.
- Present work clearly and influence decisions without formal authority.
- Raise the craft bar through critique and documentation.
Qualifications
- 5+ years designing digital products in complex B2B, SaaS, or platform environments.
- Portfolio showing end‑to‑end ownership of workflow‑heavy problems and clear decision rationale.
- Ability to turn ambiguous problems into clear, defensible direction.
- Advanced Figma skills across systems, prototyping, and handoff.
- Practical fluency with modern AI tools.
- Strong understanding of accessibility standards.
- Comfort with qualitative and quantitative evidence.
- Strong written communication, including interface copy.
- Experience collaborating with distributed teams.
Bonus Points
- Experience with AI/ML/agentic features or model limitations/feedback loops.
- Conversational or voice interface design.
- Automotive retail, dealership, marketplace, or e‑commerce experience.
- Experience contributing to a design system at scale.
- Ability to read front‑end code or build coded prototypes.
- Experience designing for multiple user types and permission models.
Qualifications
- 5+ years designing digital products, with experience in complex B2B, SaaS or platform environments
- Portfolio showing end-to-end ownership of workflow-heavy problems, including the thinking, trade-offs and outcomes rather than final screens alone
- Ability to take an ambiguous problem with no defined brief and produce a clear, defensible direction
- Advanced Figma skills across design systems, prototyping and developer handoff
- Practical fluency with modern AI tools as part of your own working process
- Understanding of accessibility standards, and other industry standards for design
- Comfort with both quantitative and qualitative evidence, and the judgement to know which a decision needs
- Strong written communication, including interface copy: labels, empty states, error and system messages
- Experience collaborating with distributed teams across time zones
Requires 5+ years designing digital products in complex B2B, SaaS, or platform environments, advanced Figma skills, AI tool fluency, accessibility knowledge, evidence-based judgment, strong writing, and distributed-team experience.
Key Responsibilities
- owning design
- simplifying workflows
- conducting research
Skills & Tools
Figma, AI tools, WCAG 2.2 AA
Job Details
- Category: Design
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United Kingdom
- Languages: English
About Impel
An artificial intelligence company developing software for automotive retail and customer engagement. — Industry: Information Technology