Utz Quality Foods is seeking a Sr. Manager, Sales Planning & Strategy. The Sr.
Sales Strategy & Planning Manager plays a key role in supporting the execution
of sales strategy and planning processes and ensuring alignment with business
objectives and Integrated Business Planning (IBP) requirements. This role
partners with sales, marketing, and supply chain teams to deliver accurate,
actionable sales plans and to maintain planning discipline across channels. The
Sr. Manager focuses on translating strategy into operational sales activities
and enabling the sales team with tools, data, and processes to achieve revenue
goals.
This is a remote opportunity with up to 25% travel as needed.
Responsibilities:
Develop and maintain detailed sales strategy and plans, incorporating input
from Sales teams, Marketing, Demand Planning, and Customer Insights.
Work collaboratively with Sales, Marketing, Demand Planning, and Finance to
develop an annual sales plan to meet company objectives.
Guide Sales teams through a collaborative sales planning process by:
Supporting a build of account-level promotional calendars that align to RGM
promo guardrails
Managing trade spend budgets to deliver volume and trade targets through
optimizing frequency, depth, and mechanics by account
Influence strong in-market execution of the plan
Ensure annual plans are aligned to and support commercial and brand
priorities.
Ensure consistent use of sales planning processes, templates, and timelines.
Act as a liaison between field sales teams and central planning functions.
Drive precision in sales forecasts and integrity of trade data for timely
updates in IBP and Demand Planning processes that will inform critical
business and operational decisions
Track performance against sales plan metrics, flag variances, and steward
risks & opportunities
Support preparation of materials for annual sales planning, monthly Demand
Reviews, and business performance meetings.
Generate and analyze sales reports to support decision-making by sales
leaders.
Partner with Marketing and Product teams to support execution of brand
initiatives, including: new product launches, product and packaging changes,
corporate activations, etc.
Work closely with Supply Chain to align demand forecasts with capacity and
inventory plans.
Provide training and support to sales team members on planning tools,
processes, and reporting.
Share best practices and contribute to continuous improvement of planning
processes.
Requirements:
Education
Bachelor’s degree in Business, Marketing, Supply Chain, or related field.
Experience
5–7 years of experience in Sales, Sales Planning, Sales operations, Demand
Planning, or related field.
Industry expertise in understanding of the CPG industry, including account
and trade management, planning, sales support, and performance management.
Familiarity with S&OP or IBP processes; experience in consumer goods or
retail preferred.
Experience using CRM platforms and data analytics tools.
Skills
Strong organizational skills and attention to detail.
Analytical thinker with the ability to translate data into actionable
insights.
Ability to prioritize and balance between immediate priorities and long-term
objectives.
Proficient in Microsoft Excel, PowerPoint, Power BI and data visualization
tools.
Proficient in Circana/Nielsen, internal shipment data systems, etc.
Excellent communication skills with the ability to present to small groups
and to senior leadership
Ability to manage multiple priorities and meet deadlines in a fast‑paced
environment.
Collaborative problem solver with strong relationship‑building and
influencing skills.
External Recruitment Process:
Easy Application (5 mins): Introduce yourself and answer a few key questions
to get started.
Engaging Chat Interview (20-25 mins): Share your experiences in an online
chat, highlighting how your values align with ours.
Live Interview: Selected candidates will meet with the hiring manager to
explore their alignment with the team and overall Utz company culture.
Continuously Pursuing Excellence!
Here at Utz, we have a passion for exciting and delighting consumers with
delicious snack foods made from high quality ingredients. After over a century
with a strong family heritage, our diverse portfolio of brands includes Utz,
Zapp’s, Boulder Canyon, and On the Border. Our associates are the reason for the
success of this company, so it is important we provide a supportive, caring and
inclusive environment that offers opportunities for career growth and
advancement. We also help take care of our associates by providing benefits,
resources, and programs that ensure they live their healthiest lives. Our
benefit package includes medical, dental, and vision plans, an employer match
401k, profit sharing plan, employee stock purchase plan and much more. Join our
world class team and help us become the fastest growing pure-play U.S. snacking
company of scale!
Equal Opportunity Employer. All qualified applicants will receive consideration
for employment without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, or protected veteran status and will not be
discriminated against on the basis of disability.