Sr. Link Building SpecialistSalary: Up to $2,500 USD/monthRemote – LATAM-based candidates only
TalentCross connects top LATAM talent with leading US-based companies. We focus on long-term remote opportunities where professionals can grow, contribute, and make a real impact.
About the Client
Our client is a fast-growing digital marketing company specializing in competitive SEO markets. They focus heavily on off-site SEO strategies to drive measurable results for their clients.
About the Role
We are looking for a Sr. Link Building Specialist who can go beyond execution and contribute to strategy. This role combines hands-on link acquisition with strategic planning, working closely with internal teams to deliver high-quality SEO campaigns.
Responsibilities
- Lead complex, high-priority link-building campaigns across:
Guest posting
Niche edits
Local sponsorships
Digital PR
Citations
Authority link acquisition - Develop and execute a monthly landing page and anchor text strategy to:
Align link acquisition with priority pages across client sites
Ensure a natural, diverse anchor text distribution
Support keyword ranking goals without over-optimization
Continuously refine targeting based on performance data and SERP movement
Balance link velocity and page-level authority growth - Conduct competitor backlink analysis to:
Identify strategic opportunities
Inform campaign direction
Maintain competitive positioning - Ensure all placements meet established quality standards
- Build and maintain relationships with:
Publishers
Site owners
Journalists - Develop outreach messaging that drives responses and engagement
- Cultivate long-term partnerships to generate consistent link opportunities
- Review campaigns to ensure quality, consistency, and performance
- Collaborate cross-functionally with:
Content team
SEO team
Account team - Align link-building efforts with broader marketing and client strategies
Requirements
- 3+ years of SEO experience with a strong focus on link building and off-site strategy
- Demonstrated experience running outreach campaigns at scale
- Solid understanding of backlink quality, anchor strategy, and Google's ranking factors
- Proficiency with Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console
- Strong written communication skills, particularly in outreach and relationship building
- Highly organized with the ability to manage multiple campaigns simultaneously
- Agency experience preferred
Why Join Us
- Fully remote work setup
- Unlimited PTO
- Wellness reimbursement program
- Work with a high-performing SEO team
- Opportunity to grow into a strategic leadership role
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