Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.
Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.
Sr Engineer Salesforce , Salesforce Sales Cloud
As a Sr Engineer Salesforce , specializing in Salesforce Sales Cloud, you'll play a pivotal role within the Marketing Campaign Delivery team by designing, building, and delivering innovative technology solutions that drive Sales enablement as well as Book of business growth for Relationship Managers across all B2B Workplace Segment. Total current user base is 1k+. You'll develop Salesforce solutions that help Sales and RM teams identify, prioritize, engage, qualify, and convert prospects and clients into leads while improving productivity, pipeline visibility, and over business goal attainment via goal-oriented dashboards, as well as coordinate with B2B campaign delivery teams, with an emphasis on driving efficiency, automation and integrations between Sales Cloud and Marketing Cloud.
PLATFORM FOCUS: SALESFORCE SALES CLOUD
This is a Salesforce Sales Cloud role. The position owns Sales Cloud configuration, development, automation, Distributed Marketing configuration and Agentforce capabilities.
What You'll Do
- Design and deliver Sales Cloud solutions. Configure (GenDev to UAT to Prod), develop, test, deploy, and support scalable, secure, resilient Salesforce Sales Cloud capabilities aligned with Empower's business and architectural strategies. Build and configure ‘web to lead’ infrastructure across various Empower products and key Sales Channels.
- Own the core sales data model and experience. Build solutions across Leads, Accounts, Contacts, Campaigns, Opportunities, Activities, and relevant custom objects, including fields, validation rules, Lightning pages, permissions, sharing, and user experience. Data load as needed for the business including Equilar, Brightscope, UpLead, National Account Firm and TPA lists.
- Configure the end-to-end lead lifecycle. Implement lead capture, enrichment, scoring and prioritization, assignment and routing, queues, status management, response-time workflows, duplicate controls, conversion, and handoff to Sales and Relationship Management.
- Create Sales Cloud prospecting journeys. Build Sales engagement cadences, work queues, guided tasks, email and call steps, and automated follow-up using Flow to support prioritized seller outreach.
- Build seller and book of business enablement capabilities. Deliver guided selling, Sales Path, in-app guidance, next-step recommendations, opportunity-stage governance, pipeline inspection, forecasting, and manager coaching insights via sales dashboards.
- Implement and manage ongoing Agentforce for Sales. Design AI use cases for prospecting, lead engagement, seller assistance, account and opportunity research, record updates, meeting preparation, pipeline insights, and sales coaching. Configure agent actions, prompt templates, grounding, guardrails, access controls, monitoring, and human handoffs. Leverage continuous learning to improve sales assistant functionality and drive efficiency for sales and Relationship Managers.
- Enable Distributed Marketing in Sales Cloud. Configure the CRM-side managed package, components, permissions, page layouts, campaign and Quick Send experiences, audience selection, personalization inputs, activity/engagement tracking, and data mappings for B2B users. Partner with Marketing Cloud delivery teams to support effective end-to-end integration, data flow, journey/campaign execution, personalization, and engagement tracking across Sales Cloud and Marketing Cloud Engagement.
- Automate and extend sales processes. Use declarative tools first, including Flow and approvals, and apply Apex, Lightning Web Components, SOQL/SOSL, platform events, and APIs when custom development is warranted.
- Integrate the sales technology ecosystem. Connect Sales Cloud with approved lead sources, data-enrichment services, email and calendar tools, telephony, sales intelligence, analytics, and downstream enterprise platforms while maintaining reliable synchronization and auditability.
- Deliver actionable sales analytics. Build reports and dashboards for lead response and conversion, prospect engagement, cadence effectiveness, seller activity, pipeline health, forecast accuracy, and solution adoption.
- Partner across the revenue organization. Collaborate with Sales, Relationship Management, Data Science, Marketing, Product, Architecture/IT CRM team, Data, Security, Compliance, and other stakeholders to translate business needs into pragmatic, scalable technical solutions.
- Drive seller productivity and adoption. Create intuitive Lightning experiences across both desktop and mobile and support UAT, documentation, release communications, administrator enablement, and business-user readiness.
- Engineer for quality and reliability. Write automated and unit/functional tests, maintain strong code quality and test coverage, troubleshoot production issues, and deliver releases through source control, and Copado.
- Apply security and platform governance. Incorporate Empower's security controls, data privacy requirements, disaster recovery principles into Sales Cloude processes and capabilities. Contribute to Salesforce governance within the monthly all segment meeting. Manage Case intake from all B2B users, create reporting for Case requests as well as execute Case requests.
What You'll Bring
- 5+ years of professional software development experience, including 3+ years of hands-on experience designing, developing, and delivering enterprise Salesforce solutions, with direct experience in Salesforce Sales Cloud.
- Deep Sales Cloud expertise across Leads, Accounts, Contacts, Campaigns, Opportunities, Activities, assignment, conversion, pipeline, and forecasting.
- Hands-on Salesforce engineering skills with Flow, Apex, Lightning Web Components, SOQL/SOSL, APIs, testing, Extract Transform Load (ETL) data from internal and external turnkey & homegrown applications (Seismic), databases (EASy), other internal systems (Salesforce to Salesforce), line of sight between EPW and B2B, and deployment practices.
- Sales enablement delivery experience building seller-facing and RM prospecting, lead-management, workflow-automation, and productivity capabilities in Sales Cloud.
- Hands-on experience implementing or supporting Salesforce Distributed Marketing, including CRM-side configuration, permissions, campaign and Quick Send experiences, personalization inputs, data mappings, and integration with Marketing Cloud Engagement.
- Working knowledge of Salesforce Marketing Cloud Engagement and Marketing Cloud Connect, including Sales Cloud integration patterns, synchronized CRM data, campaign/contact/lead data flows, and their use in Marketing Cloud audiences, journeys, and triggered communications.
- Secure solution design experience using roles, profiles and permission sets, sharing, field-level security, validation, auditability, and data-quality controls.
- Enterprise delivery experience deploying updates, diagnosing production issues, and evaluating or implementing Salesforce AppExchange solutions.
- Strong communication and collaboration skills with the ability to explain technical trade-offs to business and technical audiences and thrive in a fast-paced, team-oriented environment.
- Familiarity with Agile methodologies and iterative delivery.
- Continuous learning mindset with a passion for Salesforce platform innovation and responsible AI adoption and use.
What Will Set You Apart
- Agentforce for Sales experience including agent actions, prompt templates, grounded generative AI, testing, or monitoring.
- Sales Engagement experience with cadences, work queues, prospecting, pipeline management, forecasting, guided selling, or related seller productivity features.
- Salesforce certifications in Platform Development, Sales Cloud Consulting, Administration, Architecture, or Agentforce.
- Experience with Copado, source-driven development, automated testing, and enterprise CI/CD.
- Bachelor's degree in computer science, Engineering, or a related field (preferred).
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age, race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.
5+ years software development experience including 3+ years Salesforce Sales Cloud; deep expertise in Flow, Apex, Lightning Web Components, SOQL/SOSL, APIs, ETL, and deployment; experience with Distributed Marketing and Marketing Cloud; Agile familiarity.
Key Responsibilities
- designing Salesforce solutions
- configuring Sales Cloud
- automating sales processes
Skills & Tools
Salesforce Sales Cloud, Flow, Apex, Lightning Web Components, SOQL, SOSL, APIs, ETL, Seismic, EASy, Salesforce to Salesforce, Marketing Cloud Engagement, Marketing Cloud Connect, Copado, AppExchange
Job Details
- Category: Software Development
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — India
- Languages: English
About Empower
A financial services company focused on transforming financial lives and empowering customers to achieve financial freedom. — Industry: Finance