Head of Sales & Marketing is accountable for sales and marketing strategy, teams/processes, and achieving sales revenue and product management profit and loss targets including:
•Direct and Indirect Field Sales, Account Management, and Remote/Telesales
•Sales Operations & Administration
•Product and Brand Marketing
•Product Management
•Advertising & Marketing Communications
•Market Research & Analysis
•Direct and Indirect Field Sales, Account Management, and Remote/Telesales
•Sales Operations & Administration
•Product and Brand Marketing
•Product Management
•Advertising & Marketing Communications
•Market Research & Analysis
Global General Manager, Convatec me+ Program
Convatec Enterprise – Global | Full Program Accountability
Role Purpose
The Global General Manager of me+ is the enterprise leader accountable for the strategy, operating model, consumer experience, and measurable performance of Convatec’ s me+ program enterprise wide, globally. This is a commercial leadership role, not a brand or marketing management role. Our strategy is earn consumer enrolment and product preference beginning in the acute setting, then deliver ongoing value throughout their journey living with a chronic condition. This leader drives consistent, measurable growth through enrolments, builds the operational backbone that makes the program run at scale, consistently, and ensures me+ delivers value to healthcare providers so it becomes the widely preferred program in the category. This leader sets the global strategy, program architecture, and performance agenda across the full consumer journey, including me+ services, websites, digital experiences, ecommerce, and customer call centres. Working through a dedicated team and in partnership with local country teams, the role establishes the people, processes, technology, data, and governance required to scale me+ consistently while adapting execution to local market needs. This is a Convatec-wide mandate spanning regions, franchises, and functions. The mission is simple and powerful. Make life more rewarding for people living with a chronic condition.
Key Responsibilities and Accountabilities
- Own the global Convatec me+ investment plan, program economics, and performance, accountable for growth, cost effectiveness and measurable consumer and business impact.
- Act as general manager for me+ enterprise-wide, setting strategy and driving commercial execution across all franchises and regions.
- Deliver consistent, measurable growth in enrolments year over year, focused on winning patients in the acute setting and retaining them across their journey.
- Implement the optimal global program architecture, including the capabilities, processes, technology, data, content, service model and governance required to scale effectively.
- Establish and govern global me+ standards, KPIs, technology priorities, operating principles and investment decisions while enabling appropriate local market flexibility.
- Develop the integrated consumer acquisition and lifecycle engagement model required to increase qualified enrolment, activation, ongoing engagement and loyalty.
- Lead the end-to-end direct-to-consumer experience across me+ services, websites, digital journeys, ecommerce and customer call centres, ensuring a connected, consistent and accessible experience across channels and markets.
- Negotiate and shape future working relationships and commercial terms with third-party distributors and service providers.
- Lead a matrixed global team to drive speed, scale, consistency, and standardization, advancing markets at every stage of maturity.
- Identify, codify, and share best practices, and build the tools, playbooks, and systems that help countries run the program well.
- Continuously improve the end-to-end patient experience and operational effectiveness so me+ is better at getting and keeping patients.
- Ensure me+ delivers tangible value to healthcare providers, making it a program clinicians trust, recommend, and prefer.
- Bring curiosity and a bias to action for how AI and digital improve enrolment, engagement, retention, and efficiency.
- Champion responsible use of data, automation and AI to improve personalization, next-best action, service quality, enrolment, engagement and operating efficiency while protecting consumer trust and privacy.
Measures of Success:
- Qualified consumer enrolment and enrolment conversion
- Activation following enrolment.
- Engagement at key points in the care journey
- Retention and continuity within me+
- Consumer satisfaction, advocacy, and effort
- Healthcare professional awareness, trust, and recommendation
- Awareness and preference for me+ and Convatec products
- Country adoption of global standards and progression against a maturity model
- Cost per enrolment, cost to serve and program efficiency.
- Demonstrated impact of enrolled consumers through cohort analysis, including product adoption, continuity, reorder behaviour or lifetime engagement where data permits.
Required Experience
- Proven commercial leader with a track record of delivering measurable growth, not a brand or product marketing background alone.
- Strong operational depth, including experience building infrastructure, order-to-cash processes, and integrating third-party service partners at scale.
- Demonstrated success negotiating commercial agreements with distributors and third-party providers.
- Experience leading patient support or consumer-facing programs, ideally in medtech, medical device, pharma, or healthcare services.
- Experience building consumer acquisition and lifecycle engagement models that deliver measurable improvements in enrolment, activation, retention, and loyalty.
- Experience leading global or enterprise-wide programs, standardizing and scaling while respecting local market needs, and leading through influence in a matrix.
- Working knowledge of digital and AI tools. Bachelor’s degree required, advanced degree in business or related field preferred.
Key Competencies
- Commercial general manager mindset with clear ownership of results and program growth.
- High sense of urgency, operational rigor, and a strong bias to action.
- Skilled negotiator and partner builder across distributors, service providers, and internal functions.
- Influential enterprise leader who drives alignment across regions, franchises, functions, and cultures.
- Patient-centred and outcomes-focused, always tied to making life more rewarding for people living with a chronic condition.
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A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at careers@Convatec.com.
Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
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About Convatec
Pioneering trusted medical solutions to improve the lives we touch:
Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With over 10,000 colleagues, we provide products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention, treatment for hard to heal wounds, at-risk skin and ulcerated tissue to supporting debilitating conditions, improved patient outcomes and reduced care costs. Convatec's revenues in 2025 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit: http://www.convatecgroup.com.
Bachelor's degree required; advanced degree in business or related field preferred; proven commercial leadership with measurable growth; experience leading global programs and negotiating with distributors; working knowledge of digital and AI tools.
Key Responsibilities
- leading global program
- driving commercial execution
- managing consumer experience
Job Details
- Category: Product Management
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — Lexington or United States
- Languages: English
About Convatec
A global medical products and technologies company focused on solutions for chronic conditions. — Industry: Healthcare