The role. You will own Instagram and Pinterest and turn our showroom and product catalog into content that sells. Also responsible for our Shopify Homepage edits.
What you'll do
• Plan and publish a content calendar: 4–5 Instagram posts and 5+ Stories per week, 3+ short-form videos per week, and weekly Pinterest pins tied to product pages.
• Shoot and edit photo and video in the showroom on a phone: styled vignettes, new arrivals, sleeper-sofa demos, before/after Design Studio projects.
• Write captions and hooks in our voice: warm, design-literate, Brooklyn, never salesy.
• Build campaigns around launches, seasonal pushes (fall throws, holiday gifting, Thanksgiving delivery cutoffs) and local events like DUMBO Design Day.
• Grow our Trade Program and Design Studio through content aimed at interior designers and renovating homeowners.
• Manage partnerships: tag and collaborate with our brands, local creators and DUMBO neighbors.
• Reply to comments and DMs within one business day, and route sales questions to the team.
• Report monthly on reach, engagement, link clicks, sessions from social, and attributed revenue in Shopify. Then say what you'll change.
What you need
• 2+ years running social for a brand (not just your personal account). Show us numbers you moved.
• A portfolio of content you shot and edited yourself, ideally interiors, furniture, fashion or lifestyle.
• Strong eye for composition, light and styling. Comfortable in CapCut, Lightroom and Canva or equivalents.
• Clear, tight writing.
• Working knowledge of Meta Business Suite and Instagram/Pinterest analytics.
• Comfort with Google Analytics
• Ability to update Shopify homepage
Nice to have
• Experience running small Meta or Pinterest ad budgets.
• Basic Shopify familiarity (tagging products in posts, building UTM links, reading reports).
What success looks like at 90 days
• A consistent posting rhythm with no gaps longer than 3 days.
• UTM tracking on every link, and a baseline report showing social's share of site traffic and sales.
Pay: $18.00 - $19.00 per hour
Expected hours: 15.0 – 20.0 per week
Benefits:
• Employee discount
• Flexible schedule
Work Location: Remote