About Huckleberry
At Huckleberry, our purpose is simple yet powerful: to build life‑changing products and experiences that help all families unlock everyday magic. With a mission to support families through parenthood, we leverage pediatric expertise combined with data science, AI, and behavioral science to provide tailored guidance and support. Over 5 million families trust our app to be their partner in navigating the challenges and joys of parenting.
Our commitment to creating meaningful solutions drives us to expand our product offerings continually, ensuring every family feels cared for and empowered. We foster a dynamic and innovative environment where our team members are dedicated to making a tangible difference in the lives of families worldwide.
About The Role
Huckleberry is seeking a strategic and creative Brand Manager, Social Media, to lead our social media presence across key platforms. This role is vital in shaping and executing a comprehensive social media strategy that aligns with our brand objectives and business goals. As a core member of the marketing team, you will be responsible for developing platform-specific strategies, building engaging content systems, and fostering community engagement.
Your work will directly influence how our brand is perceived and how we connect with our audience of parents and families. You will collaborate closely with the Brand Manager and Influencer Marketing Manager, reporting to the Director of Brand Marketing & Communications. The ideal candidate will possess a deep understanding of social media dynamics, a passion for storytelling, and a strategic mindset to elevate Huckleberry’s brand voice and presence in the digital space.
Qualifications
5+ years of experience in social media or brand marketing, with increasing levels of ownership and responsibility
Proven ability to develop and execute platform-specific social media strategies
Strong portfolio demonstrating creative thinking and strategic planning, including content creation and campaign development
Deep understanding of Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including platform algorithms, culture, and content norms
Ability to analyze data, develop hypotheses, and measure performance to inform strategy
Experience working in consumer, lifestyle, wellness, parenting, or family-facing brands
Excellent communication and collaboration skills, with the ability to work cross-functionally with product, brand, and growth teams
Strong project management skills, with the ability to manage multiple priorities and deadlines
Responsibilities
Develop, own, and continuously evolve Huckleberry’s social media strategy across all major platforms
Create and manage a content system aligned with business objectives, community building, and brand relevance
Lead the creative process from briefing to execution, ensuring content resonates with our target audience
Oversee social calendar development, content planning, and publishing schedules across current and emerging platforms
Manage community engagement by maintaining the brand voice in comments, DMs, and community spaces; implement scalable systems for community management
Design and maintain KPI frameworks and reporting mechanisms to track social performance and connect results to broader brand and business goals
Stay informed on social media trends and platform updates to provide strategic insights and recommendations
Collaborate with internal teams to integrate social media into campaigns, product launches, and brand initiatives
Benefits
Annual salary range of $90,000 - $110,000
Equity participation
Unlimited paid time off (PTO)
Comprehensive health, vision, and dental insurance plans
Paid parental leave for primary and secondary caregivers
401(k) plan with company match
Opportunity to work in a mission-driven company committed to diversity and inclusion
Equal Opportunity
Huckleberry Labs is an equal‑opportunity employer committed to fostering a diverse and inclusive workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Hiring decisions are made solely based on qualifications, merit, and business needs.
Currently, we are only able to hire full‑time employees in the states of California, Delaware, Georgia, Illinois, Massachusetts, Michigan, Nevada, New York, Oregon, Texas, Wyoming, and Virginia.