Social Media Manager / Content Creator | Luxury Hospitality & Safari Company | Remote
Salary: Negotiable DOE
Kendrick Recruitment is currently seeking a creative and results-driven Social Media Manager / Content Creator to join a luxury hospitality and safari company.
This is a fully remote opportunity open to candidates based anywhere in South Africa. The successful candidate must have a deep understanding of the local safari and tourism industry, with the ability to market affordable luxury travel experiences while maintaining a premium brand image. The role may be offered as either a full-time position or a freelance retainer, depending on the successful candidate's experience and availability.
Key Responsibilities
- Develop and execute engaging social media strategies across multiple platforms
- Create compelling content that showcases luxury hospitality and safari experiences
- Transform raw photos and videos into polished Reels, TikToks, short-form videos and social media posts
- Plan and schedule content to maximise audience engagement and brand awareness
- Manage and optimise Meta advertising campaigns targeting local and international travellers
- Create campaigns focused on lead generation and direct booking enquiries
- Write engaging, informative and conversion-focused social media copy
- Monitor comments, messages and online engagement, responding professionally and promptly
- Analyse campaign performance and provide regular reporting with recommendations for improvement
- Stay up to date with social media trends, platform updates and best practices
- Collaborate with the operational team to ensure a consistent brand message across all channels
Requirements
- Previous experience as a Social Media Manager, Digital Marketing Specialist or Content Creator
- Proven experience within the safari, tourism or luxury hospitality industry is essential
- Strong understanding of the South African safari and travel market
- Demonstrated ability to market affordable luxury experiences while maintaining a premium brand identity
- Proficient in Meta Ads Manager and audience targeting strategies
- Excellent copywriting and storytelling skills
- Experience creating high-quality Reels, TikToks and short-form video content
- Strong photo and video editing skills using relevant content creation software
- Ability to interpret analytics and optimise campaign performance
- Highly organised, self-motivated and able to work independently in a remote environment
- Passion for travel, wildlife and the hospitality industry
Additional Information
- Fully remote position
- Candidates may be based anywhere in South Africa
- Full-time employment or freelance retainer considered
- Salary negotiable depending on experience and appointment structure
If you do not hear from us within 7 working days, please consider your application unsuccessful.
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