About The Role
The role owns the social media presence end-to-end, building brand visibility and driving engagement across LinkedIn, X, Instagram, TikTok, and YouTube.
You will translate product launches, thought leadership, and customer stories into channel-native content, then measure what drives reach, engagement, and pipeline contribution.
Key Responsibilities
Own the social content calendar across LinkedIn, X, Instagram, TikTok, and YouTube, publishing daily and coordinating launches with product and content teams
Grow follower and engagement metrics with targets tied to reach, share of voice, and audience quality, reporting results monthly
Write and edit channel-native copy and brief designers and video editors on creative; repurpose long-form content into threads, shorts, and carousels
Run paid social campaigns through LinkedIn Ads and Meta Ads Manager, managing audience targeting, creative testing, and budget allocation
Monitor social listening and community activity, escalating trends, mentions, and risks to leadership in real time
Analyze performance in Sprout Social, native platform analytics, and GA4; run structured A/B tests on formats, timing, and messaging
Partner with executives and subject-matter experts to build employer brand and executive presence programs
What We Are Looking For
3-6 years of social media management experience, ideally at a B2B or B2C technology company
Hands-on with scheduling, listening, and analytics tools (Sprout Social, Hootsuite, GA4) and paid platforms (LinkedIn Ads, Meta Ads Manager)
Strong short-form writing and editing skills with an understanding of what performs on each platform
Proven experience producing or directing short-form video content (Reels, TikTok, YouTube Shorts)
Data-driven approach to content decisions, comfortable building and presenting performance reports
Bachelor's degree in marketing, communications, or related field, or equivalent experience
Bonus: experience with employee advocacy tools, influencer or creator partnerships, or B2B thought-leadership programs