This is a remote position.
Strategy & Planning
Develop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest.
Create and maintain a rolling content calendar (target: 2–3 posts per week per platform).
Establish baseline KPIs and reporting structures to track growth and engagement.
Manage the Pinterest strategy for New Dawn.
Content Management & Editing
Curate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts).
Proficiently use editing tools such as CapCut, Adobe Premiere/Rush, or AI-assisted editing tools.
Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn.
Manage the Pinterest execution for New Dawn.
Community & Platform Management
Manage daily posting schedules across all priority platforms.
Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche.
Monitor analytics weekly to identify trending topics and adjust strategy accordingly.
Work with Interns
Guide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture.
Maintain flexible, informal communication channels to ensure steady workflow.
Requirements
Experience: 3+ years in social media management, preferably with brands in the creator economy, gaming, or lifestyle sectors.
Platform Expertise: Deep understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord. Experience with Pinterest is a plus.
Technical Skills:
Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar).
Comfortable using AI tools for content ideation or workflow efficiency.
Ability to pull and interpret social media analytics data.
Soft Skills
Self-starter who can operate independently with weekly check-ins.
Strong written English skills (native or near-native fluency required).
Adaptable tone: Can switch between Gen-Z/Gamer vernacular (Gimme Swag) and professional/lifestyle tones (New Dawn).
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