Contract Description
Denver Social Media Contractor
90-Day KPI Framework
Role Focus
Masha’s primary focus will be supporting the Denver market and Denver team through lead generation, local outreach, in-clinic content, and business-to-business opportunities.
The role will begin at 15 hour per week.
Additional projects may come up as the role develops, but they should continue to fit within the agreed weekly hours unless an expansion in scope is discussed.
1. Lead Generation
Goal
Generate 8–10 qualified Denver leads per week.
Leads should come through
Social engagement
Direct outreach
Local community connections
Partnerships
Referral opportunities
The focus is on identifying prospective clients and creating conversations that can support new client growth for Denver.
2. Denver Outreach
Outreach should be primarily focused on Denver-based accounts, businesses, creators, and communities that align with the PREVA client.
This includes
Local businesses
Wellness and fitness brands
Beauty businesses
Hospitality
Fashion and retail
Local creators and influencers
Other brands with an overlapping audience
The goal is to consistently increase PREVA’s visibility and relationships within the Denver market.
3. In-Clinic Content
Goal
Plan and execute one dedicated Denver content day per week.
Content days will be planned in partnership with Chelsea and Ariel based on:
The overall monthly marketing strategy
Weekly priorities
Promotions
Provider needs
Treatment focus
Upcoming campaigns
The purpose is to create a consistent pipeline of Denver-specific content while maintaining alignment with PREVA’s broader brand and marketing strategy.
4. Business-to-Business Opportunities
Identify and develop opportunities for PREVA to partner with other Denver businesses.
This may include
Brand partnerships
Collaborations
Cross-promotion
Referral relationships
Events
Giveaways
Community activations
Content collaborations
The focus should be on opportunities that increase local visibility, introduce PREVA to new audiences, and support client acquisition.
Performance Review
We will evaluate the role based on:
Consistency of 8–10 leads per week
Quality and consistency of Denver outreach
Execution of weekly content days
Business-to-business opportunities generated
Partnerships or collaborations developed
Overall contribution to Denver visibility and new client growth