Position Summary
Waring is seeking a creative, digitally savvy, and foodservice-focused Social Content & Community Manager to lead the development and execution of our social media strategy, content creation efforts, and community engagement programs.
This role will serve as the voice of the Waring brand across social channels, building meaningful connections with chefs, operators, dealers, consultants, chain accounts, and foodservice influencers. The ideal candidate combines storytelling, content creation, social platform expertise, community management, and analytical thinking to drive brand awareness, engagement, and lead generation.
This individual will help transform Waring into a social-first brand by creating compelling content that showcases our products in real-world applications while amplifying customer success stories, industry partnerships, culinary innovation, and operator insights.
Waring’s Mission:
Empowering the people shaping the future of food through innovative solutions, trusted performance, and an unwavering commitment to culinary excellence.
Waring’s Vision:
To become the most influential innovation partner in the culinary world, that professionals turn to first when they are looking to create what’s next!
Key Responsibilities
Social Media Strategy & Execution
Develop and execute Waring's organic social media strategy across LinkedIn, Instagram, YouTube, Facebook, TikTok, and emerging platforms.
Build and manage monthly content calendars aligned with product launches, promotions, trade shows, customer success stories, and brand campaigns.
Ensure content reflects Waring's brand voice and strategic positioning.
Identify emerging social trends, formats, and opportunities relevant to the foodservice industry.
Optimize content performance through testing, learning, and continuous improvement.
Content Creation & Storytelling
Produce engaging social-first content including:
Short-form video
Reels and TikToks
Product demonstrations
Culinary applications
Customer testimonials
Behind-the-scenes content
Employee stories
Trade show coverage
Educational content
Capture on-site content at:
Customer locations
Industry trade shows
Test kitchens
Product launches
Corporate events
Partner with culinary, sales, product management, marketing, and national account teams to develop compelling stories.
Community Management
Serve as the daily voice of the Waring brand across all social channels.
Monitor comments, direct messages, mentions, tags, and conversations.
Respond to customer inquiries and engage with followers in a timely and professional manner.
Foster meaningful conversations with chefs, operators, consultants, influencers, and industry leaders.
Identify opportunities to proactively engage with relevant foodservice content and conversations.
Escalate customer service and product issues to appropriate internal stakeholders.
User-Generated Content & Advocacy
Develop programs that encourage chefs, operators, and distributors to share Waring content.
Source, secure rights, and repurpose user-generated content.
Build relationships with culinary influencers, chefs, industry personalities, and equipment advocates.
Create programs that increase customer advocacy and brand loyalty.
Social Listening & Insights
Monitor industry trends, competitor activity, customer sentiment, and emerging conversations.
Gather actionable insights that inform marketing, product development, customer support, and sales strategies.
Identify new market opportunities and content themes based on audience feedback.
Cross-Functional Collaboration
Partner closely with:
Marketing
Product Management
Culinary Innovation
Sales
National Accounts
Customer Service
eCommerce
Support product launches with integrated social activation plans.
Collaborate on dealer and customer marketing initiatives.
Assist in creation of digital assets that support sales and customer engagement efforts.
Analytics & Reporting
Track and report key social media KPIs including:
Audience growth
Engagement rates
Reach and impressions
Video views
Website traffic
Social-driven lead generation
Community response times
Deliver monthly performance reports and recommendations.
Provide insights on top-performing content and emerging opportunities.
Qualifications
Required
Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field.
3-5+ years of social media, content marketing, community management, or digital marketing experience.
Strong understanding of LinkedIn, Instagram, YouTube, TikTok, and emerging social platforms.
Experience creating social-first video and visual content.
Excellent written and verbal communication skills.
Strong photography, videography, and content editing skills.
Experience using social management and analytics platforms.
Ability to manage multiple projects in a fast-paced environment.
Preferred
Experience in foodservice, hospitality, culinary, restaurant, or B2B marketing.
Experience managing influencer and creator partnerships.
Familiarity with Adobe Creative Suite, Canva, CapCut, and video editing platforms.
Experience supporting trade shows and live event content.
Passion for food, culinary innovation, and restaurant operations.
Success Metrics
Within 12 Months, This Role Will Be Measured By
Audience Growth
Increase Waring social community by 40-50%.
Engagement
Achieve best-in-class engagement rates across key platforms.
Content Production
Consistently and methodically publish high-quality video, photo, and educational content.
Community Health
Maintain rapid response times and high engagement rates.
Advocacy
Grow user-generated content and chef/operator participation.
Business Impact
Increase website traffic, product awareness, lead generation, and account engagement through social channels.
Ideal Candidate Profile
The ideal candidate is a storyteller, creator, community builder, and food enthusiast who thrives at the intersection of marketing, culinary culture, and digital engagement. They are equally comfortable shooting video at a restaurant kitchen, interviewing a chef at a trade show, developing a content strategy, and engaging directly with customers online.
Their mission:
Make Waring the most engaging and respected commercial foodservice equipment brand on social media.
Compensation
Conair has established a good faith salary range for this position. The salary range reflects the Company's reasonable expectation for the role at the time of posting and is based on a variety of factors including business needs, market conditions, candidate qualifications, experience, skills, and internal equity. The anticipated base salary range for this position is $95,000 to $125,000 annually.
In addition to base salary, this position is eligible to participate in Conair's annual bonus program. Conair also offers a comprehensive benefits package that includes medical, dental and vision coverage; short- and long-term disability insurance; paid parental leave; paid time off; 11 paid holidays; two paid volunteer days; employee product discounts; and a 401(k) plan with employer contributions. Eligibility for certain benefits may vary based on employment status and plan terms.
Environmental Factors:
Working conditions are normal for an office environment.
Must be able to sit for extended periods of time.
Must be able to use a computer keyboard and view a monitor for extended periods of time.
This role requires Stamford, CT office on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.
What We Offer:
Comprehensive Medical/Dental/Vision plans
Generous Paid Time Off Programs
Life & Disability Insurance
FSA/HSA/Dependent Care FSA
Paid Parental Leave
401k and company match
EAP & Employee Wellness Programs
Volunteer Days Paid Time Off
Free breakfast and lunch in the Stamford office
About Conair:
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.
Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.
Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year.
By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.
At Conair, we inspire our customers with innovative high-quality products and iconic brands that enhance their lives.
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled