TikTok Shop Manager
Growth Capital | Remote | Full-Time
About Growth Capital
We're a premium growth marketing agency running paid media, creative, and retention for a roster of fast-scaling DTC brands. TikTok Shop is one of the highest-leverage channels we operate, and we need an operator who can own it end to end.
The Role
You'll own TikTok Shop as a revenue channel across multiple brands. That means strategy, setup, affiliate and creator programs, content-to-commerce execution, paid amplification, and the operational nuts and bolts of running a shop that actually sells. You're equal parts strategist and operator: comfortable building the playbook and then executing it day to day.
What You'll Own
Full TikTok Shop setup and management across client accounts (catalog, storefront, product listings, promotions)
Affiliate and creator programs: recruiting, onboarding, sample seeding, commission structures, and ongoing relationship management on TikTok Shop and Trybe
Content-to-commerce strategy: shoppable video, LIVE shopping events, and creator-led content that converts
GMV Max and paid amplification of organic and affiliate content
Daily performance monitoring: GMV, conversion rate, affiliate productivity, content velocity, and ad efficiency
Promotional calendar planning around TikTok Shop tentpole events (mega sales, category days, seasonal moments)
Cross-functional coordination with creative, paid media, and retention teams to keep the channel integrated with the broader growth strategy
What You Bring
2+ years running TikTok Shop or affiliate influencer programs or a comparable social commerce channel, ideally agency-side or for a high-growth DTC brand
Hands-on experience with the TikTok Shop Seller Center, ShopMy, Trybe, affiliate marketplace, and LIVE/shoppable formats or related experience
A track record of growing GMV through creator and affiliate programs, not just paid spend
Strong operational instincts: you can run a shop, manage dozens of creator relationships, and keep the content pipeline full without dropping balls
Data fluency: comfortable pulling and reading performance metrics and making decisions off them
Creative eye: you know what converts on TikTok and can brief creators to produce it
Self-starter who thrives in a fast-moving, multi-client environment
Experience with GMV Max and TikTok Shop ads
Nice to Have
Existing creator and affiliate network relationships
Background in beauty, wellness, or consumer products
Familiarity with other social commerce surfaces (Instagram Shop, YouTube Shopping)
Why Growth Capital
Own a channel that's genuinely strategic, not a side project
Work with premium, fast-scaling DTC brands
Remote, with a team that moves fast and values operators who get things done
Real impact on client revenue and a front-row seat to where social commerce is going