THIS IS NOT A ROLE WITH FORCEBRANDS
Title:
Shopper Marketing & Commercialization Manager
Location:
Fully Remote with preference for West Coast Candidates
Industry:
Food and Beverage
Responsibilities
Own retailer-specific shopper programs, including displays, features, secondary placements, and shopper toolkits
Coordinate digital and print coupons, clearing-house activity, offer strategy, trade tools, redemption tracking, and Finance / Sales alignment
Manage demo and sampling programs tied to key retailer resets
Own commercialization after the handoff from Brand and Content, including PIM, retailer portals, item setup, POS, sell sheets, asset trafficking, and launch readiness
Serve as Marketing’s primary point of contact for Sales and develop buyer-facing stories on sell-through, velocity, incrementality, and category recruitment using SPINS, Circana, Nielsen, and account data
Run tactical account-level retail media and digital shelf work within Growth’s framework; Growth owns strategy and platform management for Amazon, Target, and Walmart
Candidate Profile
4+ years of shopper marketing experience; target 4–6+ years in shopper, trade, retail, or customer marketing within CPG
Food or beverage experience preferred
Hands-on ownership of retailer-specific activation and programs that drive trial at point of purchase
Experience managing sampling or demos around retailer reset cycles
Coupon, clearing-house, offer strategy, redemption tracking, or trade-promotion experience; Vividly or comparable tools are a plus
Commercialization experience with PIM, item setup, retailer portals, POS, sell sheets, asset trafficking, and launch readiness
Fluency in SPINS, Circana, Nielsen, or retailer scorecards, with the ability to turn data into buyer-facing stories
Comfortable partnering closely with Sales and operating hands-on in a lean team
Walmart, Target, Whole Foods, UNFI, or KeHE relationships are strong pluses