Overview:
SOFTSWISS is looking for SEO Team Lead to manage a team of SEO Specialists and Link Builders, drive the SEO function forward, oversee key performance indicators, and ensure sustainable growth in organic search visibility.
Key responsibilities:
Manage a team of SEO Specialists and Link Builders: plan workloads, delegate tasks, track progress, and ensure high-quality execution
Participate in weekly sprint planning and assign tasks related to research, link building, web development, copywriting, and other SEO activities
Coordinate SEO reporting and KPI tracking for the team and the Head of Content Marketing
Regularly review, crawl, and audit company websites to maintain their technical health
Monitor target keyword rankings and take action to maintain and improve search visibility
Analyze competitor websites and share relevant insights with stakeholders
Monitor major Google algorithm updates and keep the team informed about upcoming changes, risks, and action plans
Lead the bi-weekly SEO Sync with the CMT, DMT, and R&A teams
Participate in ad hoc research initiatives and special SEO projects
Participate in the hiring and onboarding of new SEO Team members
Improve team processes, cross-functional collaboration, and the overall effectiveness of SEO operations
Required Experience:
5+ years of experience in SEO, up to 2 years of experience managing an SEO team
Strong understanding of SEO and SEM principles
Intermediate to advanced project management skills
Strong analytical and problem-solving skills
Hands-on experience with SEO tools such as Semrush, Ahrefs, SE Ranking or similar platforms
Experience with project management tools such as Jira, Asana, Trello, or similar
Experience with analytics and search tools, including GA4, Looker, and Google Search Console
Basic knowledge of Google Ads and HTML
Confident use of Google Workspace, including email and writing tools
Knowledge of ChatGPT and Generative Search Experience principles is a plus
English proficiency at B1 level or higher
Nice to have:
Relevant SEO certification
Knowledge of additional languages: Spanish, Portuguese
Experience working with WordPress.
Our Benefits:
Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
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