About the Company The hiring organization works with clients to improve their digital marketing performance through organic search strategies. The role focuses on helping clients strengthen their search visibility, attract relevant website traffic, and improve conversions through effective SEO planning and implementation.
About the Role
We are seeking an experienced Senior SEO Strategist to develop and execute organic search strategies that support client goals and long-term growth. This position combines strategic planning with hands-on SEO work, including keyword research, website audits, on-page optimization, technical SEO analysis, and performance reporting.
You will work closely with content, web, and digital marketing teams to identify opportunities, prioritize improvements, and ensure SEO best practices are reflected across client websites and marketing initiatives. The role also involves managing client relationships, communicating recommendations, and staying current with changes in search algorithms and AI-driven search. Experience working with law firms or within the legal industry is highly preferred.
Key Responsibilities
•Develop and execute SEO strategies aligned with client objectives, target audiences, and growth goals.
•Conduct keyword research, competitive analysis, search intent analysis, and keyword gap analysis to identify organic growth opportunities.
•Perform SEO audits and website evaluations to identify improvements in on-page optimization, content, site structure, and search performance.
•Optimize title tags, meta descriptions, headings, internal links, image alt text, page structure, and keyword targeting.
•Analyze organic search performance and identify ways to improve rankings, traffic, engagement, and conversions.
•Monitor SEO results using Google Analytics, Google Search Console, SEMrush, Screaming Frog, and similar platforms.
•Establish measurable SEO goals and KPIs, prepare ongoing performance reports, and recommend improvements based on findings.
•Develop content strategies informed by keyword research, search intent, competitive opportunities, and client goals.
•Work with content and writing teams to optimize new and existing content for organic search.
•Collaborate with SEO specialists, web teams, and cross-functional partners to prioritize and implement recommendations.
•Identify improvements to site architecture, internal linking, crawlability, indexation, and overall website performance.
•Maintain strong client relationships by providing strategic guidance and clearly communicating SEO opportunities, results, and recommendations.
•Identify new ways to strengthen clients' organic search presence and overall digital performance.
•Stay informed about Google algorithm updates, search trends, AI-driven search developments, and evolving SEO best practices.
•Document SEO processes and procedures and identify opportunities to improve workflows and team efficiency.
Required Qualifications
•At least 5 years of hands-on SEO experience, ideally in an agency or client-facing environment.
•Proven experience developing and executing SEO strategies that improve organic traffic, keyword rankings, search visibility, and conversions.
•Strong knowledge of keyword research, on-page SEO, competitive analysis, content optimization, and website auditing.
•Solid understanding of technical SEO fundamentals, including crawlability, indexation, site architecture, internal linking, and website structure.
•Experience using Google Analytics, Google Search Console, SEMrush, Screaming Frog, or comparable SEO and analytics tools.
•Familiarity with WordPress or other content management systems.
•Ability to interpret SEO data and turn findings into clear, actionable recommendations.
•Strong understanding of the relationship between SEO, content, user experience, and website performance.
•Excellent written and verbal communication skills, including the ability to explain SEO concepts clearly to clients and internal teams.
•Strong client-facing skills and the ability to provide strategic guidance and recommendations.
•Self-motivated, proactive, and comfortable working independently in a remote environment.
•Ability to collaborate effectively with content, technical, web, and digital marketing teams.
•Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.
Preferred Qualifications / Requirements
•Experience working with law firms or within the legal industry is highly preferred.
Location & Work Arrangement The position is described as remote, with the ability to work independently in a remote environment specified in the qualifications. No specific geographic restrictions were provided.
Salary & Benefits
Salary, compensation details, and employee benefits were not specified in the original job description.