Job Responsibilities:
- Develop and implement SEO strategies to grow our client's market through content and techniques that increase traffic and engagement.
- Implement, evaluate, and report on offsite SEO, specifically for Baidu and Google.
- Implement, evaluate, and report on onsite SEO.
- Conduct keyword research and competitive analysis to identify opportunities for growth.
- Monitor and report on SEO performance metrics and KPIs.
- Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.
Job Requirements:
- Strong understanding and passion for SEO.
- Must be proficient in Mandarin.
- In-depth knowledge of Baidu and the Chinese market.
- Extensive knowledge of China SEO, especially Baidu.
- Proficiency in AI tools and their application towards SEO.
- Good marketing sense in terms of new trends and topics for content generation and keyword strategy.
- Extensive experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz.
- Minimum of 3-5 years of experience in SEO.
- Strong analytical skills to understand ranking algorithms and interpret data.
- Excellent communication and team management skills.
- Ability to work in a fast-paced and dynamic environment.
- Basic understanding of China SEO requirements in terms of IT infrastructure.
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