WE ARE HIRING: SEO Specialist – Marketing
Location: Sri Lanka
Employment Type: Full time
Industry: IT / Software Engineering / B2B Technology / SaaS Marketing
Role Overview
We are seeking an experienced and data-driven SEO Specialist – Marketing to lead search visibility, organic growth, Answer Engine Optimization, Generative Engine Optimization, and Google Ads keyword campaign support across multiple technology-focused brand websites.
The selected candidate will be responsible for improving website discoverability, technical SEO performance, content structure, keyword visibility, AI-search presence, reporting accuracy, and organic traffic growth across B2B, SaaS, and technology markets.
Key Responsibilities
Search Engine Optimization
- Own technical SEO across the brand website portfolio.
- Conduct keyword research and prepare content briefs for SEO-focused content creation.
- Manage on-page optimization, internal linking, metadata, heading structure, and site architecture.
- Monitor and improve Core Web Vitals, crawlability, indexation, page speed, and website performance.
- Execute link-building and domain authority strategies tailored to B2B technology and SaaS verticals.
- Identify and resolve website SEO issues, indexing errors, crawl errors, bug fixes, and load-speed concerns.
- Deliver monthly SEO performance reports to senior marketing leadership.
- Track organic traffic, rankings, conversions, impressions, click-through rates, and technical SEO improvements.
Answer Engine Optimization
- Structure content to improve visibility in Google Featured Snippets and People Also Ask results.
- Implement and maintain schema markup and structured data across brand websites.
- Optimize blog, service, and landing page content for question-based and voice-search intent.
- Improve content clarity, topical authority, and search intent alignment.
Generative Engine Optimization
- Monitor and grow brand citations across AI search platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
- Develop content strategies that improve how AI tools represent, reference, and cite brand content.
- Strengthen website content structure to support AI discoverability and brand retrievability.
- Stay updated on GEO trends and recommend new approaches to improve AI-search visibility.
- Identify gaps in brand visibility across generative and answer-engine platforms.
Google Ads Keyword Campaign Support
- Assist senior marketing leadership with Google Ads keyword strategy.
- Support Quality Score optimization across search campaigns.
- Support campaign setup and performance monitoring across Search and Performance Max campaigns.
- Provide keyword, competitor, and search-intent insights to improve paid search performance.
- Coordinate with marketing teams to align SEO and paid search activities.
Reporting and Collaboration
- Prepare SEO reports, campaign insights, content recommendations, and performance summaries.
- Use data to identify ranking opportunities, content gaps, technical issues, and conversion improvements.
- Work with content, design, development, and marketing teams to implement SEO recommendations.
- Guide SEO-optimized content creation when required.
- Stay updated on SEO, AEO, GEO, Google algorithm changes, and digital marketing best practices.
- Support multiple brand properties in a fast-paced and performance-focused environment.
Candidate Profile
- Minimum 3 years of SEO experience in B2B, SaaS, technology, or digital marketing.
- Proven track record of improving organic traffic, keyword rankings, and search visibility.
- Hands-on experience with Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4.
- Strong knowledge of technical SEO, on-page SEO, internal linking, structured data, and site architecture.
- Experience in content SEO, keyword research, content briefs, and search-intent mapping.
- Strong understanding of AEO, including schema, featured snippets, structured content, and question-based search optimization.
- Good understanding of GEO and how AI search platforms retrieve, summarize, and reference brand content.
- Experience with marketing cloud, AI, enterprise technology, SaaS, or B2B software products will be an advantage.
- Good writing instincts with the ability to produce or guide SEO-optimized content when required.
- Strong analytical mindset with the ability to convert data into clear actions.
- Good understanding of Google Ads keyword strategy and search campaign performance.
- Strong attention to detail and ability to identify technical and content-related SEO issues.
- Good communication and coordination skills.
- Ability to work independently and manage multiple brand websites or campaigns.
- Proactive, performance-driven, curious, and willing to stay ahead of search and AI-discovery trends.
What the Role Offers
- Competitive compensation.
- Flexible and remote-friendly working arrangements.
- Full ownership of organic search across multiple growing brand properties.
- Direct reporting line to senior marketing leadership.
- Opportunity to build Generative Engine Optimization capability from the ground up.
- Exposure to enterprise technology, SaaS, e-commerce, and international digital marketing.
Ready to take your career to new heights?
We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a skilled individual to fill the role of SEO Specialist – Marketing.
Apply now and see how you can be the perfect fit for this exciting digital marketing opportunity!
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