About The Role The role owns organic and paid search strategy end-to-end, driving qualified pipeline and revenue through technical SEO, keyword architecture, and high-intent SEM campaigns.
The team relies on this position to audit site infrastructure, optimize content for search algorithms, and manage paid acquisition budgets with rigorous ROI accountability.
Key Responsibilities
• Manage and optimize paid search campaigns across Google Ads and Bing Ads to maximize ROAS and lower CAC
• Conduct comprehensive technical SEO audits, fixing crawl errors, page speed bottlenecks, and indexing issues
• Perform keyword research and competitor analysis to guide content creation and site architecture updates
• Build and execute link-building strategies and digital PR outreach campaigns to improve domain authority
• Track and report on search performance metrics using Google Analytics 4, Google Search Console, and SEMrush
• Run continuous A/B tests on ad copy, landing pages, and meta data to improve organic and paid conversion rates
What We Are Looking For
• 3-6 years of hands-on SEO and SEM experience in a high-growth B2B or B2C technology company
• Deep technical expertise in search engine algorithms, site migration best practices, and schema markup
• Demonstrated success managing six-figure annual paid search budgets with positive revenue attribution
• Advanced proficiency with tools including Google Ads, GA4, Search Console, SEMrush, Ahrefs, and Screaming Frog
• Strong analytical skills with the ability to translate complex data sets into actionable strategy
• Bonus: Experience with programmatic SEO, Python for marketing automation, or international search optimization