About The Role
The role owns organic and paid search strategy end-to-end, scaling visibility, traffic, and high-intent acquisition across B2B and B2C tech portfolios.
The position partners closely with content, product, and growth engineering to execute technical SEO audits, optimize site architecture, and manage high-ROI SEM campaigns.
Key Responsibilities
• Execute comprehensive technical SEO audits and oversee site architecture, schema markup, core web vitals, and indexation
• Manage and scale paid search campaigns across Google Ads and Bing, optimizing bidding strategies, keyword targeting, and ad copy
• Collaborate with content teams to define keyword strategies, topic clusters, and on-page optimization guidelines
• Conduct thorough backlink analysis and execute digital PR and outreach strategies to build domain authority
• Own search analytics and attribution models, utilizing GA4, Search Console, Ahrefs, and SEMrush to report on traffic, rankings, and CAC
• Run rigorous A/B tests on landing pages, meta tags, and conversion funnels to drive continuous improvement in organic and paid conversion rates
What We Are Looking For
• 3-6 years of hands-on SEO and SEM experience in a fast-paced tech or agency environment with a proven track record of traffic and revenue growth
• Deep technical proficiency with modern SEO tools (Ahrefs, SEMrush, Screaming Frog) and analytics platforms (GA4, Google Tag Manager, Looker Studio)
• Extensive experience managing significant paid search budgets with a strong grasp of ROAS, CPA, and attribution modeling
• Strong analytical mindset with the ability to translate large datasets into actionable optimization strategies
• Bachelor's degree in Marketing, Data Analytics, Economics, or a related field
• Bonus: Experience with programmatic SEO, Python for marketing automation, or international search expansion