About The Role
The role owns organic and paid search acquisition end-to-end, scaling technical SEO and SEM campaigns that reliably drive inbound pipeline.
You will partner with content, product, and engineering teams to optimize site architecture, run high-intent paid search campaigns, and report on conversion metrics.
Key Responsibilities
• Execute technical and on-page SEO strategies to improve organic rankings across core product and category keywords
• Manage and optimize paid search (SEM) campaigns across Google Ads and Bing Ads to maximize ROI and lower customer acquisition cost
• Conduct comprehensive keyword research, competitor analysis, and content gap assessments
• Collaborate with engineering to resolve site speed, crawlability, and schema markup issues
• Run rigorous A/B tests on ad copy, bidding strategies, and landing page layouts to improve conversion rates
• Build and maintain attribution dashboards using GA4, Google Search Console, and SEMrush to track channel performance
What We Are Looking For
• 3-6 years of hands-on SEO and SEM experience in a B2B or B2C technology environment
• Deep expertise in technical SEO audits, site migrations, and core web vitals optimization
• Proven track record managing paid search budgets with positive ROAS and scalable pipeline impact
• Proficiency with modern marketing tools including GA4, Google Search Console, Google Ads, and enterprise SEO platforms like SEMrush or Ahrefs
• Strong analytical skills with the ability to translate complex data into actionable growth strategies
• Bonus: Experience with programmatic SEO, basic HTML/CSS, or enterprise SaaS growth marketing