About The Role
The role owns organic and paid search performance end-to-end: driving qualified traffic, lowering acquisition costs, and turning search into a measurable growth channel for both B2B and B2C audiences.
Reporting into the growth marketing team, this position combines technical SEO, hands-on SEM management, and analytics — directly influencing pipeline, signups, and revenue through search.
Key Responsibilities
• Own and execute the SEO roadmap: technical audits, on-page optimization, site architecture recommendations, and internal linking strategy
• Manage paid search campaigns across Google Ads and Microsoft Advertising, including keyword research, bidding strategy, ad copy testing, and budget allocation
• Run A/B tests on landing pages, ad creative, and SERP features to improve click-through and conversion rates
• Build and maintain reporting dashboards in GA4, Looker Studio, or similar tools tracking rankings, traffic, CAC, and conversion by channel
• Partner with content and web teams to prioritize keyword targets and ship optimized pages
• Monitor algorithm updates and search landscape changes; adjust strategy proactively
• Manage SEO/SEM tool stack (Semrush, Ahrefs, Screaming Frog, Search Console) and agency or vendor relationships as needed
What We Are Looking For
• 3-6 years of hands-on SEO and SEM experience, ideally in B2B SaaS or high-growth tech
• Deep proficiency with Google Ads, Microsoft Advertising, GA4, Search Console, and industry SEO tooling
• Working knowledge of technical SEO: crawlability, indexation, Core Web Vitals, structured data, and site migrations
• Strong analytical skills; comfortable building reports and making budget decisions from data
• Experience managing six-figure+ paid search budgets with demonstrable ROAS or CPL improvements
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
• Bonus: Experience with programmatic SEO, SQL, HTML/CSS fundamentals, or CRO testing tools (Optimizely, VWO)