About The Role
The role owns organic and paid search performance end-to-end, driving qualified traffic and pipeline through SEO, SEM, and technical optimization across the company's web properties.
This is a high-impact position on the demand generation team: search is a primary acquisition channel, and the work here directly shapes how much pipeline the business generates.
Key Responsibilities
Own the SEO roadmap: run technical audits, fix crawl/indexation issues, and improve site architecture with engineering
Manage paid search campaigns in Google Ads and Microsoft Advertising, including keyword strategy, bidding, ad copy, and budget pacing
Conduct keyword research and build content briefs that map search intent to the content team's production calendar
Execute on-page optimization: title tags, meta descriptions, internal linking, structured data, and Core Web Vitals improvements
Build and maintain reporting in GA4, Looker Studio, and Search Console; track rankings, CTR, CPL, and organic-to-pipeline conversion
Run A/B tests on paid ad copy and landing pages to lower CPC and improve Quality Score
Monitor competitors' search strategies and adjust tactics to capture share of voice
What We Are Looking For
3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech
Deep proficiency with SEMrush or Ahrefs, Google Ads, GA4, Search Console, and Screaming Frog
Working knowledge of technical SEO: HTML, schema markup, site speed, and crawl diagnostics
Experience managing six-figure paid search budgets with clear ROI accountability
Strong analytical skills; comfortable building dashboards and presenting performance to leadership
Bachelor's degree in marketing, communications, or a related field (or equivalent experience)