About The Role
The role owns paid and organic search performance end-to-end: keyword strategy, technical SEO, paid search campaigns, and the measurement layer that ties search spend to pipeline and revenue.
You will work closely with content, product marketing, and web engineering to improve rankings, lower CPA, and scale qualified traffic across B2B and B2C funnels in a fast-moving, well-funded environment.
Key Responsibilities
Own and execute SEO strategy: technical audits, on-page optimization, keyword research, and internal linking architecture across the company's web properties
Build and manage SEM campaigns across Google Ads and Microsoft Advertising, including bidding strategy, ad copy testing, and budget allocation
Run A/B tests on landing pages, ad creative, and SERP features; document results and apply learnings across channels
Monitor rankings, crawl health, and Core Web Vitals using tools like Semrush, Ahrefs, Screaming Frog, and Google Search Console
Report on performance weekly: organic traffic, paid CPL/CPA, ROAS, and pipeline contribution; present insights to marketing leadership
Collaborate with content and web teams to prioritize SEO-driven briefs, page updates, and technical fixes
Manage relationships with agencies and tools vendors; own the search budget line
What We Are Looking For
3-6 years of hands-on SEO/SEM experience, ideally in a tech or SaaS environment
Deep proficiency with Google Ads, GA4, Google Tag Manager, and at least one major SEO platform (Semrush, Ahrefs, or Moz)
Working knowledge of technical SEO: schema markup, site architecture, crawl budget, and page-speed optimization
Experience building dashboards and reporting in Looker Studio, Tableau, or similar
Track record of improving organic rankings and paid search efficiency at measurable scale
Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
Bonus: SQL or basic scripting (Python) for data analysis; experience with CRO tools like Optimizely or VWO; familiarity with HubSpot or Marketo