About The Role
The SEO / SEM Specialist drives qualified organic and paid search traffic by improving technical SEO, building search strategies, and managing performance campaigns across high-intent queries.
The role combines hands-on optimization with rigorous analysis, partnering with content, product marketing, and web teams to increase rankings, conversion rates, and efficient customer acquisition.
Key Responsibilities
• Build and execute SEO strategies covering technical audits, keyword research, on-page optimization, internal linking, and content opportunities
• Manage paid search campaigns in Google Ads and Microsoft Advertising, including account structure, bidding, budgets, ad copy, and landing-page alignment
• Monitor performance in Google Search Console, GA4, Looker Studio, and advertising platforms; translate findings into clear recommendations
• Conduct technical SEO audits covering crawlability, indexing, Core Web Vitals, structured data, redirects, canonicalization, and site architecture
• Develop keyword and competitor research that informs editorial calendars, landing pages, product pages, and campaign targeting
• Run controlled tests on ad creative, landing pages, titles, metadata, and calls to action to improve CTR, conversion rate, and return on ad spend
• Partner with writers, developers, designers, and demand-generation teams to ship optimized pages and report measurable pipeline or revenue impact
What We Are Looking For
• 1-3 years of hands-on SEO, SEM, digital marketing, or growth marketing experience, preferably in a technology environment
• Working knowledge of Google Ads, Microsoft Advertising, Google Analytics 4, Google Search Console, and SEO platforms such as Ahrefs, Semrush, or Moz
• Experience with technical SEO concepts, keyword research, content optimization, conversion tracking, and attribution
• Comfort analyzing channel performance using metrics including impressions, CTR, CPC, conversion rate, CAC, ROAS, and pipeline contribution
• Strong spreadsheet and reporting skills, including the ability to build performance dashboards and communicate insights to non-specialist stakeholders
• Bachelor’s degree in marketing, communications, business, data analytics, or a related field, or equivalent practical experience
• Bonus: experience with SQL, Looker Studio, HubSpot or Marketo, Screaming Frog, schema markup, international SEO, or B2B SaaS demand generation